Three Essential KPI for Managing Fitness Center Growth

From average class attendance to revenue per session, there are near-endless ways to use fitness center KPIs to your advantage.
Read More

Keeping Sexual Harassment at Bay in Your Fitness Center

Sexual harassment is a significant problem in the United States. While we often think of this behavior primarily in workplaces, the reality is that it can and does happen everywhere -- including at fitness centers.
Read More

The Fitness Center Enigma: Everything for Some or Something for Everyone?

Are you better off casting a wide net and hoping to entice as many members as possible, or emphasizing a particular aspect of your gym?
Read More

Increase Fitness Club Membership Retention with Data Analytics

We’re talking about data analytics. And if you’re not using them, you’re missing out on a major opportunity to formulate and enact a successful retention program.
Read More

Expert Interview Series: Evan Varsamis of Gadget Flow on Fitness Gadgets to Follow

Evan Varsamis is an entrepreneur, founder and CEO at Gadget Flow Inc, investor and Marketing advisor at Qrator Ltd., Comet Core Inc., and contributor at Forbes, Huffington Post and American Express Essentials.
Read More

The Secret Connection of Your Fitness Center Community and Membership Retention

While communities today are very different than they were in prehistoric times, they still serve a vital purpose -- one that can be capitalized upon by your fitness business.
Read More

Expert Interview Series: Mike Arce of Loud Rumor on Marketing For The Fitness Industry

We recently caught up with Mike Arce, the CEO and founder of Loud Rumor, one of the largest fitness marketing firms in the world, to discuss the latest in fitness club marketing trends.
Read More

Can Analytics Have a Role in Fitness Center Membership Retention?

Here’s a closer look at what all fitness center operators need to know about our increasing ability to harness raw data into powerful analytics.
Read More

Using Social Media to Grow Your Fitness Business

Here’s a closer look at how social media can help you reach more people in order to grow your fitness business.
Read More