Top Exercise Offerings to Increase Member Longevity

As the owner of a fitness center business, you are, of course, interested in the health and well-being of your gym members. But you are also interested in the health of your business. Happily, health in both areas can be achieved by offering the type of fitness activities that promote health and longevity in your members.
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Is Your Fitness Center Business in Good Shape for the New Year?

Is your fitness center business in good shape to start the New Year? Here are some areas to check.
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3 Ways to Improve Cardiovascular Workouts

As a fitness professional, you know the importance of maintaining good heart health. You likely offer educational classes to your gym members on the benefits of heart-healthy eating and exercise. But are you providing your gym members with the equipment and instruction in the types of workouts they should be doing to achieve great heart health? Are you teaching them specifically how to go about heart rate training?
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America's Kids Aren't Moving: What Is Your Gym Doing about It?

If you knew that you could use your fitness center business to save the life of a child, would you do it? No doubt your answer to that question is a resounding "yes". The good news is that your fitness center can be a source of life-saving instruction and education that may well save the lives of many children in your community.
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5 Guides to Achieving Differentiation Through Heart Rate Training

With no sign that the relentless heart rate training trend will let up any time soon, the issue of differentiation is a logical next step for studio marketing consideration. This should take two distinct tacts: (i) Heart rate training – or not; and (ii) Positioning heart rate training as something unique from your competitors.
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How Safe is Your Gym?

A recent wrongful death lawsuit filed in San Diego Superior Court highlights the importance of taking adequate steps to train and equip your fitness center employees for emergency situations.
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Is Your Gym Located in the Fat Zone?

American waistlines have experienced some dramatic changes in the last 30 years. According to a recent report from the Trust for America's Health and the Robert Wood Johnston Foundation, back in 1985, no state in America had an adult obesity rate of more than 15 percent. Today, every state has an obesity rate of 20 percent or more. That change is significant, to say the least.
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Could DNA-Based Diets Become a New Revenue Source for Your Fitness Business?

Fitness center business owners are always on the lookout for new revenue streams. From offering massage therapy to putting in a juice bar for club members, there are many options for increasing your fitness center revenues.
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Expert Interview Series: Adrian Thompson of imageHOLDERS on Using Mobile Devices in Fitness Centers

Adrian Thompson is the CEO of imageHOLDERS, where he oversees the design, manufacture and deployment of tablet kiosk solutions worldwide. We recently asked Adrian about how mobile devices are being used across businesses in all sectors including fitness centers. Here's what he had to say.
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