Are you looking for ways to increase your fitness club profit, stabilize your fitness business, and help your club members to get more out of their workouts on a consistent basis? If so, fitness wearables may well be the answer you seek.
Kathleen Donahoe is the co-owner of Oh Baby! Fitness and the nation's leading educator on pre and postnatal fitness. We recently asked Kathleen about the benefits of exercise during and after pregnancy and got her advice for safe and effective ways for expectant moms to get fit.
Here's today's reality check. When people walk into your gym for the first time, they do not want to be sold something. They want to buy something. If those statements sound contradictory, look at them again. It's all about perspective.
Every gym owner has seen it - the gym member who starts out excited and motivated, then slowly becomes bored and uninspired as the weeks pass. Once their motivation hits a low, it is not long before you have lost another member.
Samantha Lippiatt is the Co-Founder and Managing Director of Health and Fitness Travel, Australia's first specialty wellness travel company committed to providing healthy holidays that not only enhance but change lives. We had a chance to chat with Samantha and learn more about these health and wellness vacations.
When you are in the fitness center business, you spend a lot of time trying to figure out how to attract new members and how to keep the ones you have. If you do much research in the area of health club business marketing, you will likely see a lot of references to automating your marketing and to personalizing your content.
Heart rate training continues to be at or near the top in every fitness prognosticators crystal ball. It’s the training trend that never seems to quit. In fact, it never seems to slow down! The obvious question is, “Why?” Here are five good reasons.
As a fitness business owner, you have a great desire to see your members enjoy your facility to the full and you likely do everything you can to ensure their safety and prevent accidents in the gym. But even in the best of circumstances, accidents, and injuries are always possible.
Fitness business success does not come by accident. It requires detailed planning, careful execution, and consistent hard work. In this regard, running a successful fitness business is much like training your own body and maintaining physical fitness over time.
Are you looking for a source of increased revenue for your fitness business? Look no further. The age of senior fitness has arrived. As baby boomers enter their retirement years, they represent a huge marketing opportunity for personal trainers and gym owners all over the country.