Is Your Gym Located in the Fat Zone?

American waistlines have experienced some dramatic changes in the last 30 years. According to a recent report from the Trust for America's Health and the Robert Wood Johnston Foundation, back in 1985, no state in America had an adult obesity rate of more than 15 percent. Today, every state has an obesity rate of 20 percent or more. That change is significant, to say the least.
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Could DNA-Based Diets Become a New Revenue Source for Your Fitness Business?

Fitness center business owners are always on the lookout for new revenue streams. From offering massage therapy to putting in a juice bar for club members, there are many options for increasing your fitness center revenues.
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Expert Interview Series: Adrian Thompson of imageHOLDERS on Using Mobile Devices in Fitness Centers

Adrian Thompson is the CEO of imageHOLDERS, where he oversees the design, manufacture and deployment of tablet kiosk solutions worldwide. We recently asked Adrian about how mobile devices are being used across businesses in all sectors including fitness centers. Here's what he had to say.
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How and Why to Promote Heart Healthy Training in Your Gym

You have a sincere interest in the health and well-being of your fitness club members. To the end of seeing your members succeed with their fitness goals and achieve better health in the process, you likely put much thought into how to promote heart healthy training in your gym. Are there certain types of exercises that are better than others for promoting heart health?
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Using Social Media to Bolster Gym Marketing

Social media can help you identify the people who love your business (advocates/promoters) and those who do not (detractors).
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6 Steps to Creating a Heart Rate Training Program for your Studio

As heart rate training continues to proliferate, many studio owners struggle with exactly how to introduce the concept into their environment. While the ideas of tracking, displaying, and personalizing are valid and desirable, it can be challenging to effectively move from concept to program. Here are several ideas worth of consideration.
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6 Ways for Club Owners to Profit from Wearable Technology

Are you looking for ways to increase your fitness club profit, stabilize your fitness business, and help your club members to get more out of their workouts on a consistent basis? If so, fitness wearables may well be the answer you seek.
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Expert Interview Series: Kathleen Donahoe of Oh Baby! Fitness

Kathleen Donahoe is the co-owner of Oh Baby! Fitness and the nation's leading educator on pre and postnatal fitness. We recently asked Kathleen about the benefits of exercise during and after pregnancy and got her advice for safe and effective ways for expectant moms to get fit.
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Sealing the Deal: Gym Membership Marketing as a Team Sport

Here's today's reality check. When people walk into your gym for the first time, they do not want to be sold something. They want to buy something. If those statements sound contradictory, look at them again. It's all about perspective.
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