Selling Exercise For Stress Relief

By Aaron Eisberg

The human body is a fascinating thing. On the one hand, we need stress to stay sharp and maintain physical health and mental focus. On the other hand, too much stress causes the opposite effect, namely, physical, mental, and emotional decline.

Market your gym as a stress-free zone.

WebMD notes that:
"Stress becomes negative when a person faces continuous challenges without relief or relaxation between challenges. As a result, the person becomes overworked and stress-related tension builds. (This kind of stress) can lead to physical symptoms including headaches, upset stomach, elevated blood pressure, chest pain, and problems sleeping. Research suggests that stress also can bring on or worsen certain symptoms or diseases."
What does that have to do with your fitness business? Simply put, your gym members are stressed out to some extent. Probably all of them. As you know, health club marketing should address specific customer-base issues. Combine those two facts, and you discover quickly that you can sell the idea of exercise as stress relief to your existing and potential members.

Advertising Stress Relief as a Gym Benefit

Make stress relief a part of your health club marketing campaigns. You can do this effectively by educating your members about the ways in which exercise reduces stress. Active's "7 Ways Exercise Relieves Stress" provides some valuable information you can share with your gym members on the topic. Here are some of the highlights of that article:
    • Exercise helps your body systems to operate more efficiently. For instance, when you exercise, you are training your cardiovascular system, your nervous system, and your respiratory system to work well together. The more seamlessly these systems interact, the better able you are to handle physical and mental stress
    • Exercise releases endorphins, your body's natural stress reliever.
    • Since your body has no way to discern the difference between mental and physical stress, it kicks in major adrenaline to handle your natural fight-or-flight stress response. Exercise provides a way to relieve the chemical reaction your body feels with stress, helping you to get rid of that jittery, uncomfortable feeling that comes with excess adrenaline.
    • Exercise puts you more in touch with your natural rhythms. This means that, when stress does occur, you are able to discern it as a trigger quickly and take appropriate action to relieve it.
  • Sleep is one of the body's natural responses to distress. That is why humans feel the need to curl up under the covers when they have had a bad day. Exercise helps you sleep more deeply for longer periods, giving your body the time and space it needs to heal.
In addition to providing education for your gym members about the benefits of exercise as stress relief, it is also a great idea to incorporate exercise classes with an emphasis on stress reduction. For instance, yoga is a proven stress reliever. Marketing your yoga classes as de-stressing events is a smart option that will likely result in better member participation.

Weight Training and Cardio for Stress Relief

Yoga class is not the only exercise that reduces stress. The article "Working with Weights to Help Relieve Stress" notes: "Working with weights -- anaerobic exercise -- stresses and tears muscles, which increases endorphin production based on the intensity and duration of exercise." Encourage your personal trainers to highlight the stress-reducing benefits of weight lifting during client sessions.

Cardio has major stress-reducing benefits as well. The article "Exercise and Stress - How One Beats the Other" observes:
"Exercise helps keep your heart healthy and provide your bio-system with a key ingredient, oxygen... Exercise also has another major benefit. It allows you to forget your problems completely, and focus on the task at hand, giving you complete clarity, for however short or long it happens to be. It requires you to be completely absorbed and focused in on what you're doing, so that all the irritations and stress you felt throughout the day are now all but gone."

Offer classes geared toward stress reduction to engage members more fully.

Encourage your gym members to enjoy all the stress-relieving benefits of good cardio with the AccuroFit system. AccuroFit's in-studio solution is designed for fitness classes ranging from Spin Classes to Group Training.

Seamlessly integrating with any piece of Accuro equipment or device, the solution allows you to track, rank, display, and reward your members with real-time results. With AccuroFit, you can ramp up the enthusiasm while ramping down the stress level. Are you ready to see it in action? Request a demo today!

Dynamic Heart Rate Training Display