What is the job of a professional personal fitness trainer?

The professional personal fitness trainer/coach is a leader, which helps clients get from their current health/fitness status to the realistic desired state of fitness and health.
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3 Ways to Improve Cardiovascular Workouts

As a fitness professional, you know the importance of maintaining good heart health. You likely offer educational classes to your gym members on the benefits of heart-healthy eating and exercise. But are you providing your gym members with the equipment and instruction in the types of workouts they should be doing to achieve great heart health? Are you teaching them specifically how to go about heart rate training?
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5 Guides to Achieving Differentiation Through Heart Rate Training

With no sign that the relentless heart rate training trend will let up any time soon, the issue of differentiation is a logical next step for studio marketing consideration. This should take two distinct tacts: (i) Heart rate training – or not; and (ii) Positioning heart rate training as something unique from your competitors.
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6 Steps to Creating a Heart Rate Training Program for your Studio

As heart rate training continues to proliferate, many studio owners struggle with exactly how to introduce the concept into their environment. While the ideas of tracking, displaying, and personalizing are valid and desirable, it can be challenging to effectively move from concept to program. Here are several ideas worth of consideration.
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6 Ways for Club Owners to Profit from Wearable Technology

Are you looking for ways to increase your fitness club profit, stabilize your fitness business, and help your club members to get more out of their workouts on a consistent basis? If so, fitness wearables may well be the answer you seek.
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Monitors for Motivation: Exploring the Psychology behind Heart Rate Monitors

Every gym owner has seen it - the gym member who starts out excited and motivated, then slowly becomes bored and uninspired as the weeks pass. Once their motivation hits a low, it is not long before you have lost another member.
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5 Reasons Why Heart Rate Training Is The Biggest Trend in Fitness

Heart rate training continues to be at or near the top in every fitness prognosticators crystal ball. It’s the training trend that never seems to quit. In fact, it never seems to slow down! The obvious question is, “Why?” Here are five good reasons.
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How to Utilize Heart Rate Training to Lose Weight

You can achieve your weight loss goals with more effective workouts. You do not need to workout harder to achieve maximum results. Instead, workout smarter. Locate your personal fat-burning zone to improve the effectiveness of your workout. Burn additional fat when optimizing your workout with heart rate training.
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What role does a Heart Rate Monitor play in HIIT Training?

Engaging in a high intensity interval training (HIIT) routine is all about packing as much focused exercise in a short amount of time to get the maximum benefits.
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