5 Guides to Achieving Differentiation Through Heart Rate Training

With no sign that the relentless heart rate training trend will let up any time soon, the issue of differentiation is a logical next step for studio marketing consideration. This should take two distinct tacts: (i) Heart rate training – or not; and (ii) Positioning heart rate training as something unique from your competitors.
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Is Your Gym Located in the Fat Zone?

American waistlines have experienced some dramatic changes in the last 30 years. According to a recent report from the Trust for America's Health and the Robert Wood Johnston Foundation, back in 1985, no state in America had an adult obesity rate of more than 15 percent. Today, every state has an obesity rate of 20 percent or more. That change is significant, to say the least.
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6 Steps to Creating a Heart Rate Training Program for your Studio

As heart rate training continues to proliferate, many studio owners struggle with exactly how to introduce the concept into their environment. While the ideas of tracking, displaying, and personalizing are valid and desirable, it can be challenging to effectively move from concept to program. Here are several ideas worth of consideration.
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Monitors for Motivation: Exploring the Psychology behind Heart Rate Monitors

Every gym owner has seen it - the gym member who starts out excited and motivated, then slowly becomes bored and uninspired as the weeks pass. Once their motivation hits a low, it is not long before you have lost another member.
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