Saving Members by Boosting Their Self Esteem

The challenge of retaining existing members is one of the perennial headaches for gym owners everywhere. Members sign up, stay for a short while, then drop off the radar as if the gym entrance is nothing more than a revolving door. Why does this keep happening?
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Competitive Cardio for Member Health, Enjoyment, and Retention

When new members first sign up for gym membership, their enthusiasm abounds. Motivated by any number of reasons for joining, they come to the gym often. This is a good thing, but it can also lead to something not so desirable.
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