Do Your Fitness Business Staff Members Have This Critical Soft Skill?

Fitness business employees with high EI can be an invaluable tool for member recruitment and retention. Go here to learn more about why EI matters and how to hire for it. Read More

fitness business July 19, 2019

A Must-Read for Rural Fitness Business Owners

Marketing a small-town or rural fitness business requires a different approach than marketing in larger urban areas. Here's what works.

fitness business July 9, 2019

Should Your Gym Employ More Certified Fitness Professionals?

Employing certified fitness professionals was one of the ACSM's top fitness trends for 2019. Fitness businesses can come out ahead by prioritizing the hiring of certified professional trainers.

fitness business June 25, 2019

Fitness Business Success Stories: CEOs and Owners Weigh In

Who knows best about successfully running a fitness business? Successful fitness business leaders. This piece rounds up a collection of advice from gym owners and managers for gym owners.

fitness business June 14, 2019

Is Bone Strength the Next Big Thing in the Fitness Business?

Bone health has been described as a public health crises. Learn more about how fitness businesses can better support the wellbeing and quality of life of their members through bone health programming.

fitness business June 6, 2019

Five Must-Have Features for all Fitness Business Websites

Is your fitness business website doing everything it should to attract and retain members? Learn five components that can help you make the most of your website marketing initiatives.

fitness business May 20, 2019

Is Your Fitness Business Transparent Enough?

Transparency is one of the biggest buzzwords in business today, and the fitness industry is not exempt. Find out what it is, why it matters, and how to do it.

fitness business May 10, 2019

Is Your Health Club Offering this Popular Programming?

More and more fitness businesses are introducing structured basketball leagues. Here's what all fitness businesses need to know about implementing this potentially lucrative type of programming.

fitness business May 3, 2019

What Are the Biggest Factors Changing the Fitness Industry?

Forbes recently identified several reasons why the fitness industry is booming. This piece takes a closer look at that list, which includes wearables.

fitness business April 26, 2019

Tips for Addressing Awkward Situations with Members

Awkward situations inevitably arise in the fitness industry. How you handle these situation can be an important member retention strategy.

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