Should Your Gym Have a Silver Sneakers Program?

Exercise has many proven physical, mental, and social benefits for older adults. Welcoming them into your gym through participation in this health and fitness program can be a win-win for seniors and fitness businesses alike.
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World Wellness Weekend 2020: A Wrap-up

All fitness businesses share a common objective of helping people achieve wellness through fitness activities. September's World Wellness Weekend offers an ideal opportunity for health clubs and other fitness businesses to reach more people with their programs and services.
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Are Workout Pods the Future of Fitness?

Fitness businesses continue to turn to new ideas to stay afloat in today's social distancing era. One increasingly popular trend? Workout pods.
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Prepare Your Fitness Business for the Holidays with These Five Tips

With the holidays on the horizon, there's no better time than now to take steps to finish 2020 strong and start 2021 off right.
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The New Face of Fitness in the Post-COVID World

Here is a closer look at some of the most significant changes to the fitness industry in response to COVID-19.
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Ace Debuts All-New Personal Trainer Study Program

Continuing education offers many benefits to personal trainers and the fitness businesses they represent. The latest certification program from ACE ensures that personal trainers are equipped with the latest, most cutting-edge knowledge and information to best help members reach their goals.
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Fitness Equipment Borrowing: Exploring a New Revenue Stream

COVID-19 hit the fitness industry hard. As gyms look for new ways to generate revenue, fitness equipment rental programs have emerged as an innovative new solution.
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Will Your Fitness Business Survive COVID-19?

Today's fitness businesses are struggling in response to the COVID-19 pandemic and subsequent closures and restrictions. With only 75 percent of gyms expected to survive the year, is your fitness business positioned to sink or swim?
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The Complete Guide to Cleaning and Disinfecting Fitness Business Equipment

A clean gym isn't just a healthier environment for its members; it's also a more attractive one. Support member recruitment and retention with these best practices for cleaning and disinfecting gym equipment.
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