Do Your Fitness Business Staff Members Have This Critical Soft Skill?

Fitness business employees with high EI can be an invaluable tool for member recruitment and retention. Go here to learn more about why EI matters and how to hire for it.
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A Must-Read for Rural Fitness Business Owners

Marketing a small-town or rural fitness business requires a different approach than marketing in larger urban areas. Here's what works.
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Should Your Gym Employ More Certified Fitness Professionals?

Employing certified fitness professionals was one of the ACSM's top fitness trends for 2019. Fitness businesses can come out ahead by prioritizing the hiring of certified professional trainers.
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Fitness Business Success Stories: CEOs and Owners Weigh In

Who knows best about successfully running a fitness business? Successful fitness business leaders. This piece rounds up a collection of advice from gym owners and managers for gym owners.
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Is Bone Strength the Next Big Thing in the Fitness Business?

Bone health has been described as a public health crises. Learn more about how fitness businesses can better support the wellbeing and quality of life of their members through bone health programming.
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Five Must-Have Features for all Fitness Business Websites

Is your fitness business website doing everything it should to attract and retain members? Learn five components that can help you make the most of your website marketing initiatives.
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Is Your Fitness Business Transparent Enough?

Transparency is one of the biggest buzzwords in business today, and the fitness industry is not exempt. Find out what it is, why it matters, and how to do it.
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Is Your Health Club Offering this Popular Programming?

More and more fitness businesses are introducing structured basketball leagues. Here's what all fitness businesses need to know about implementing this potentially lucrative type of programming.
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What Are the Biggest Factors Changing the Fitness Industry?

Forbes recently identified several reasons why the fitness industry is booming. This piece takes a closer look at that list, which includes wearables.
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