How to Run an Inclusive Fitness Business Matters and Why It Matters

Inclusivity is imperative for today's fitness businesses -- not just because it's the right thing to do, but also because of its potential to support member recruitment and retention. Learn more about the importance of inclusivity, along with tips for becoming a more inclusive fitness business. Read More

fitness business December 4, 2020

Women in Fitness Weigh in: Gaining an Edge in a Male-Dominated Industry

While many people think of the fitness industry as the domain of men, women are increasingly taking on leadership roles with great success.

fitness business November 13, 2020

Joining IHRSA in Spreading a Valuable Message

As the US continues to managed the Covid-19 pandemic, many health clubs and other fitness businesses are trying to navigate the path forward. An important message from the IHRSA is aimed at supporting them in reopening and recovering.

fitness business November 6, 2020

Should Your Gym Have a Silver Sneakers Program?

Exercise has many proven physical, mental, and social benefits for older adults. Welcoming them into your gym through participation in this health and fitness program can be a win-win for seniors and fitness businesses alike.

fitness business October 30, 2020

World Wellness Weekend 2020: A Wrap-up

All fitness businesses share a common objective of helping people achieve wellness through fitness activities. September's World Wellness Weekend offers an ideal opportunity for health clubs and other fitness businesses to reach more people with their programs and services.

fitness business October 23, 2020

Are Workout Pods the Future of Fitness?

Fitness businesses continue to turn to new ideas to stay afloat in today's social distancing era. One increasingly popular trend? Workout pods.

fitness business October 16, 2020

Prepare Your Fitness Business for the Holidays with These Five Tips

With the holidays on the horizon, there's no better time than now to take steps to finish 2020 strong and start 2021 off right.

fitness business October 13, 2020

The New Face of Fitness in the Post-COVID World

Here is a closer look at some of the most significant changes to the fitness industry in response to COVID-19.

fitness business October 2, 2020

Ace Debuts All-New Personal Trainer Study Program

Continuing education offers many benefits to personal trainers and the fitness businesses they represent. The latest certification program from ACE ensures that personal trainers are equipped with the latest, most cutting-edge knowledge and information to best help members reach their goals.

fitness business September 28, 2020

Fitness Equipment Borrowing: Exploring a New Revenue Stream

COVID-19 hit the fitness industry hard. As gyms look for new ways to generate revenue, fitness equipment rental programs have emerged as an innovative new solution.