Why Do and Don't People Exercise? What All Fitness Businesses Need to Know

What's getting members into your gym and what's keeping them out? A MINDBODY report offers key insights for fitness business leaders.
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Is Your Fitness Business Safe from a Data Breach?

Data breaches happen every day. Following best practices for protecting your fitness business can minimize your risk of being the next victim.
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New Member Onboarding: Is Your Fitness Business Doing It Right?

Member onboarding is about much more than a basic orientation. In fact, a well-orchestrated member onboarding plan can be an invaluable member retention strategy.
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Making the Most of Client Consults and Assessments

Client consultations are an invaluable tool for fitness business professionals. These tips can help your fitness business team leverage initial client consultations and assessments into optimal results for your members.
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What Are the Most Popular Forms of Group Exercise in 2019?

Group exercise classes can be major member recruitment and retention tools, but which types of classes are gym-goers most interested in? Here's a closer look at the latest results of a survey investigating 2019's most popular forms of group exercise.
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What All Fitness Professionals Should Know About Overtraining Syndrome

Overtraining syndrome can lead to frustrating declines in performance at the gym and can cause injuries. Education and awareness are everything when it comes to keeping your fitness business members and employees safe from OTS.
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The Key to Landing Celebrity Fitness Business Clients

Celebrity clients may seem like the ultimate "win" for trainers and fitness businesses alike. Here's a closer look at tips from celebrity trainers aimed at helping you land A-listers of your own.
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Does Your Fitness Business Have a Mantra?

Think a mission statement is all your fitness business needs? Think again. A mantra can help you boost both your brand and your culture. Learn more about it here.
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Follow These Tips to Expand Your Fitness Business Programming

If your fitness business doesn’t offer ancillary products and services, you may be missing out on a significant source of revenue. We’ve got the scoop on how to optimize your fitness business programming.
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