Fitness Product Sales Continue to Skyrocket

Here’s a closer look at this booming industry, what’s driving the trend, and what fitness business owners should know. Read More

fitness business May 25, 2018

Should Your Health Club Offer Cancer Recovery Programs?

Here’s a closer look at how more gyms are positioning themselves to help cancer patients and survivors to mutually beneficial gains.

fitness business May 21, 2018

Five Tips for Marketing Your Gym to Millennials

Read on for a roundup of five proven tips for marketing your fitness business to Millennials.

fitness business May 8, 2018

The Immersive Fitness Imperative for Fitness Businesses

For fitness business owners looking to amp up their membership numbers, exploring new ways to make the exercise experience more appealing can be a successful strategy.

gym marketing May 4, 2018

Gym Marketing: Shining a Spotlight on Safety

In today’s competitive fitness industry, finding an edge when promoting your facility can help you stand out from the rest. Focusing on safety -- both on the gym floor and as part of your gym marketing strategies -- is a win-win.

fitness business April 24, 2018

Five Fitness Business Tech Trends

Immersive fitness is only one of the tech-centric trends that are infiltrating -- and enhancing -- the face of fitness. Read on for a roundup of five tech trends for today’s fitness businesses.

fitness business April 18, 2018

Is Your Fitness Business Utilizing This Major Sales Tool?

Here’s a closer look at why video marketing works so well, as well as a roundup of best practices for including videos in your fitness business marketing strategies.