How to Attract Millennial Members to Your Fitness Center

Here's a sad reality. Businesses fail every day. In the fitness industry, estimates are that eight out of 10 gyms will close within the first five years. Here's another reality. It doesn't have to happen to your fitness business.

The fitness industry is facing an increasingly complex set of issues. In times past, managing risk for your fitness club largely entailed making sure that safety measures were in place to prevent injury to your employees and club members. While that is still a valid aspect of risk management, there are other risk factors which must be taken into account today.