Expert Interview Series: Mike Arce of Loud Rumor on Marketing For The Fitness Industry

We recently caught up with Mike Arce, the CEO and founder of Loud Rumor, one of the largest fitness marketing firms in the world, to discuss the latest in fitness club marketing trends. Read More

fitness gym marketing health club marketing October 18, 2016

Sealing the Deal: Gym Membership Marketing as a Team Sport

Here's today's reality check. When people walk into your gym for the first time, they do not want to be sold something. They want to buy something. If those statements sound contradictory, look at them again. It's all about perspective.

health club marketing fitness business stress relief August 3, 2016

Selling Exercise For Stress Relief

The human body is a fascinating thing. On the one hand, we need stress to stay sharp and maintain physical health and mental focus. On the other hand, too much stress causes the opposite effect, namely, physical, mental, and emotional decline.

Expert Interview Series: Mike Arce of Loud Rumor on Marketing For The Fitness Industry

Sealing the Deal: Gym Membership Marketing as a Team Sport

Selling Exercise For Stress Relief

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