Here's today's reality check. When people walk into your gym for the first time, they do not want to be sold something. They want to buy something. If those statements sound contradictory, look at them again. It's all about perspective.
The human body is a fascinating thing. On the one hand, we need stress to stay sharp and maintain physical health and mental focus. On the other hand, too much stress causes the opposite effect, namely, physical, mental, and emotional decline.