Building a Fitness Business That Endures - Part 4 of 4 - Marketing

While it’s easy to fall into the trap of viewing marketing as ancillary to more immediate and obvious elements of running a health club, it’s very much part and parcel of contemporary fitness business growth and success. Read More

fitness fitness business October 26, 2017

Building a Fitness Business That Endures - Part 2 of 4 - Business Fundamentals

Let's take a closer look at the first element: business fundamentals. Read on to learn more about these must-haves for growing your gym, health center or other fitness business.

fitness September 26, 2017

Four Absolutely Essential Metrics for Membership Retention

Managing membership retention for your fitness center business involves more effort and analysis than simply counting how many members you have. Click here to read on.

fitness automation August 24, 2017

Build Your Fitness Business with Automation

“Automation” is one of the most popular buzzwords of the 21st century. One industry ripe to get in on the trend? The fitness industry. Here’s a closer look at why automation is a smart way to promote fitness business growth.

fitness August 14, 2017

Be Prepared to Handle Fitness Center Employee Issues

Are you doing your part to help your team succeed....and stick around?

personal training fitness personal trainer August 9, 2017

Four Results a Fitness Center Should Expect from Its Personal Trainers

Personal trainers can play an important role in helping your business thrive in a variety of different ways.

fitness sexual harassment May 30, 2017

Keeping Sexual Harassment at Bay in Your Fitness Center

Sexual harassment is a significant problem in the United States. While we often think of this behavior primarily in workplaces, the reality is that it can and does happen everywhere -- including at fitness centers.

fitness May 18, 2017

The Fitness Center Enigma: Everything for Some or Something for Everyone?

Are you better off casting a wide net and hoping to entice as many members as possible, or emphasizing a particular aspect of your gym?

fitness data analytics May 16, 2017

Increase Fitness Club Membership Retention with Data Analytics

We’re talking about data analytics. And if you’re not using them, you’re missing out on a major opportunity to formulate and enact a successful retention program.

fitness May 9, 2017

Expert Interview Series: Evan Varsamis of Gadget Flow on Fitness Gadgets to Follow

Evan Varsamis is an entrepreneur, founder and CEO at Gadget Flow Inc, investor and Marketing advisor at Qrator Ltd., Comet Core Inc., and contributor at Forbes, Huffington Post and American Express Essentials.