Eddie Lester is the CEO of Fitness Mentors and a fitness educator with a passion for helping others achieve success in their business, professional and personal endeavors. We recently talked to him about some of his favorite fitness tools.
Face it. You spend a lot of time trying to attract new members. You advertise, you offer special promotions, you give discounts, and you spend time at community events schmoozing with as many people as possible to get your gym noticed.