The Fitness Center Enigma: Everything for Some or Something for Everyone?

Are you better off casting a wide net and hoping to entice as many members as possible, or emphasizing a particular aspect of your gym? Read More

fitness data analytics May 16, 2017

Increase Fitness Club Membership Retention with Data Analytics

We’re talking about data analytics. And if you’re not using them, you’re missing out on a major opportunity to formulate and enact a successful retention program.

fitness May 9, 2017

Expert Interview Series: Evan Varsamis of Gadget Flow on Fitness Gadgets to Follow

Evan Varsamis is an entrepreneur, founder and CEO at Gadget Flow Inc, investor and Marketing advisor at Qrator Ltd., Comet Core Inc., and contributor at Forbes, Huffington Post and American Express Essentials.

fitness gym marketing health club marketing May 2, 2017

Expert Interview Series: Mike Arce of Loud Rumor on Marketing For The Fitness Industry

We recently caught up with Mike Arce, the CEO and founder of Loud Rumor, one of the largest fitness marketing firms in the world, to discuss the latest in fitness club marketing trends.

fitness April 5, 2017

Expert Interview Series: Lea Genders, Personal Trainer and Running Coach, About Strength Training for Runners

We recently caught up with Lea to learn more about runner strength training and how these workouts can lead to noticeable performance improvements.

fitness March 23, 2017

Fitness Doesn't Have To Be a Four-Letter Word

One of the reasons some people don't join fitness clubs is that fitness sounds like a four-letter word to them. That word is W-O-R-K. But, you might get them interested if you focus at least some of your marketing on fun and relaxation.

fitness March 7, 2017

Eating Right & Exercising Right - The Heart & Soul of the Fitness Business

Here are five ideas for fitness businesses looking to help their clients reach their health and wellness goals.

fitness February 28, 2017

Expert Interview Series: Kim Lindholm of Titan Fitness Camp on Opening a Gym in Thailand for Fitness Holidays

We recently caught up with Kim to pick his brain about fitness holidays, fighting classes, and the essential components of a workout facility.

fitness February 20, 2017

How to Use Activity Trackers as a Member Retention Tool

More fitness professionals and fitness centers should consider using ATs because they present a tremendous opportunity to facilitate physical movement.

personal training fitness personal trainer February 14, 2017

Regulation of Fitness Centers & Gyms Is on the Horizon

Here's a closer look at the current state of personal training regulations, along with what to expect moving forward.

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