One of the reasons some people don't join fitness clubs is that fitness sounds like a four-letter word to them. That word is W-O-R-K. But, you might get them interested if you focus at least some of your marketing on fun and relaxation.
Martin Cheifetz, a senior vice-president at FitnessGenes, is an international fitness, media, and nutrition specialist and outdoor sports enthusiast. We recently sat down with Martin to learn more about the trend of genetically-customized fitness and diet plans.