Evan Varsamis is an entrepreneur, founder and CEO at Gadget Flow Inc, investor and Marketing advisor at Qrator Ltd., Comet Core Inc., and contributor at Forbes, Huffington Post and American Express Essentials.
One of the reasons some people don't join fitness clubs is that fitness sounds like a four-letter word to them. That word is W-O-R-K. But, you might get them interested if you focus at least some of your marketing on fun and relaxation.
Martin Cheifetz, a senior vice-president at FitnessGenes, is an international fitness, media, and nutrition specialist and outdoor sports enthusiast. We recently sat down with Martin to learn more about the trend of genetically-customized fitness and diet plans.