Aaron Eisberg

Why Should We Measure Heart Rate?

You can think of heart rate like the tachometer on a car. The speedometer shows how fast you are going, but tachometer shows how hard the engine is actually working, no matter what the speed.
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What is the job of a professional personal fitness trainer?

The professional personal fitness trainer/coach is a leader, which helps clients get from their current health/fitness status to the realistic desired state of fitness and health.
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How Does the Body Adapt to Exercise?

The process of adaptation due to stress is known as General Adaptation Syndrome (GAS).
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How to Run an Inclusive Fitness Business Matters and Why It Matters

Inclusivity is imperative for today's fitness businesses -- not just because it's the right thing to do, but also because of its potential to support member recruitment and retention. Learn more about the importance of inclusivity, along with tips for becoming a more inclusive fitness business.
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Finally Some Good News for the Fitness Industry

While all industries have been impacted by COVID-19, the fitness industry has born the brunt of it. Now comes research from Norway saying that health clubs aren’t at heightened risk for spreading the virus as long as they adhere to health and safety protocols.
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Women in Fitness Weigh in: Gaining an Edge in a Male-Dominated Industry

While many people think of the fitness industry as the domain of men, women are increasingly taking on leadership roles with great success.
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Franchise Fitness Businesses Success Stories: What All Fitness Business Owners Can Learn from Them

The fitness industry landscape is intensely competitive. If you're looking for advice on how to navigate the challenges, there's no better place to look than at success stories like the leaders of F45, Pure Barre, and Orangetheory.
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Joining IHRSA in Spreading a Valuable Message

As the US continues to managed the Covid-19 pandemic, many health clubs and other fitness businesses are trying to navigate the path forward. An important message from the IHRSA is aimed at supporting them in reopening and recovering.
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Should Your Gym Have a Silver Sneakers Program?

Exercise has many proven physical, mental, and social benefits for older adults. Welcoming them into your gym through participation in this health and fitness program can be a win-win for seniors and fitness businesses alike.
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