Bearn Announces Innovative Partnership with Heart-Rate Technology Company, Accuro

Accuro, an Illinois based heart rate technology company has announced a unique integration with Bearn, an engagement engine that financially rewards users for a series of verified wellness behaviors. Read More

club retention heart rate monitoring group exercise July 6, 2022

If you teach to it...they will come

Heart Rate Training technology, just like most technology, is only as useful and valuable as you allow it to be. Technology can change how your fitness business operates (and generates revenue), both positively and negatively.

heart rate monitoring group exercise heart rate training March 12, 2021

Implementing a profitable heart rate training program

Measuring heart rate in fitness, performance and therapeutic environments is a very powerful and critical tool for understanding training and recovery loads to safely and efficiently achieve health & fitness goals.

member retention fitness business May 4, 2020

Five Things You Must Know Before Opening a Fitness Business

Thinking of opening up your own fitness business? The journey is an exhilarating one, but not without its share of potential pitfalls. The greater your awareness of these challenges, the better prepared you’ll be to overcome them.

club retention gym retention member retention August 10, 2016

Increase Revenue & Retain Members with a Juice Bar

If you are looking for a new revenue stream for your fitness business, it may be time to hit the bar - the juice bar, that is.

club retention gym retention member retention July 11, 2016

3 Ideas to Keep Your Gym in Shape

It's that time again. You guessed it - time for a reality check. How is your fitness business really doing? If your revenue is so low your business checks are practically squeaking, or the most common thing you see in your gym is departing members' backs, it is time to whip your gym back into shape.

club retention gym retention member retention June 21, 2016

Wanna Work Out? Or Would You Rather Have Fun?

One of the more challenging areas of gym ownership is retaining the members you already have. While you may have a few serious, hard-core fitness fans, for the most part, your members may suffer from occasional lack of motivation to get fit.

club retention gym retention member retention June 14, 2016

Get Creative with Group Fitness Classes

Today, it is time to take a deeper dive into some exciting options for group fitness that just might be the ticket for enlivening your members and keeping everyone on track with their fitness goals permanently.

member retention fitness business June 6, 2016

Take the Routine Out of the Fitness Routine

Of all the challenges that fitness club owners have, the one that is often the most troublesome is the steady exodus of gym members over time. While January's membership stats may look pretty darn impressive, by July the membership list has often dwindled down to a pitifully small number.

gym retention member retention fitness March 16, 2016

Saving Members by Boosting Their Self Esteem

The challenge of retaining existing members is one of the perennial headaches for gym owners everywhere. Members sign up, stay for a short while, then drop off the radar as if the gym entrance is nothing more than a revolving door. Why does this keep happening?