It's that time again. You guessed it - time for a reality check. How is your fitness business really doing? If your revenue is so low your business checks are practically squeaking, or the most common thing you see in your gym is departing members' backs, it is time to whip your gym back into shape.
One of the more challenging areas of gym ownership is retaining the members you already have. While you may have a few serious, hard-core fitness fans, for the most part, your members may suffer from occasional lack of motivation to get fit.
Today, it is time to take a deeper dive into some exciting options for group fitness that just might be the ticket for enlivening your members and keeping everyone on track with their fitness goals permanently.
Of all the challenges that fitness club owners have, the one that is often the most troublesome is the steady exodus of gym members over time. While January's membership stats may look pretty darn impressive, by July the membership list has often dwindled down to a pitifully small number.
The challenge of retaining existing members is one of the perennial headaches for gym owners everywhere. Members sign up, stay for a short while, then drop off the radar as if the gym entrance is nothing more than a revolving door. Why does this keep happening?
When new members first sign up for gym membership, their enthusiasm abounds. Motivated by any number of reasons for joining, they come to the gym often. This is a good thing, but it can also lead to something not so desirable.