It's that time again. You guessed it - time for a reality check. How is your fitness business really doing? If your revenue is so low your business checks are practically squeaking, or the most common thing you see in your gym is departing members' backs, it is time to whip your gym back into shape.
One of the more challenging areas of gym ownership is retaining the members you already have. While you may have a few serious, hard-core fitness fans, for the most part, your members may suffer from occasional lack of motivation to get fit.
Today, it is time to take a deeper dive into some exciting options for group fitness that just might be the ticket for enlivening your members and keeping everyone on track with their fitness goals permanently.
Yes, you are reading correctly. While your gym may have a board room, the last thing you want is for your gym to have a "bored" room. Take a look around. Are your members happy, excited, and engaged when they come to the gym? Or are they practically asleep as they trudge to the same old machines to do the same old routines?
The challenge of retaining existing members is one of the perennial headaches for gym owners everywhere. Members sign up, stay for a short while, then drop off the radar as if the gym entrance is nothing more than a revolving door. Why does this keep happening?
Keeping health club members engaged is a constant challenge for owners and managers. Maintaining a personal fitness routine takes commitment and discipline. Many people go to the gym faithfully at first and keep to a regular routine.
Face it. You spend a lot of time trying to attract new members. You advertise, you offer special promotions, you give discounts, and you spend time at community events schmoozing with as many people as possible to get your gym noticed.
Quick question for all gym owners: What do you do when your personal exercise routine is not revving up your metabolism anymore? You know the answer. You change things up to give your body that extra boost it needs to work at a peak level of efficiency.