Why Should We Measure Heart Rate?

You can think of heart rate like the tachometer on a car. The speedometer shows how fast you are going, but tachometer shows how hard the engine is actually working, no matter what the speed.
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What is the job of a professional personal fitness trainer?

The professional personal fitness trainer/coach is a leader, which helps clients get from their current health/fitness status to the realistic desired state of fitness and health.
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Tips for Improving Senior-Specific Fitness Classes

As Baby Boomers continue to age into retirement at unprecedented rates, fitness center may find older adults comprising a larger percentage of their memberships. Which begs the question: How can gym owners ensure that they're offering classes which will appeal to this group while helping them meet their goals? Read on for four tips aimed at supporting senior fitness.
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3 Ways to Improve Cardiovascular Workouts

As a fitness professional, you know the importance of maintaining good heart health. You likely offer educational classes to your gym members on the benefits of heart-healthy eating and exercise. But are you providing your gym members with the equipment and instruction in the types of workouts they should be doing to achieve great heart health? Are you teaching them specifically how to go about heart rate training?
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5 Guides to Achieving Differentiation Through Heart Rate Training

With no sign that the relentless heart rate training trend will let up any time soon, the issue of differentiation is a logical next step for studio marketing consideration. This should take two distinct tacts: (i) Heart rate training – or not; and (ii) Positioning heart rate training as something unique from your competitors.
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How and Why to Promote Heart Healthy Training in Your Gym

You have a sincere interest in the health and well-being of your fitness club members. To the end of seeing your members succeed with their fitness goals and achieve better health in the process, you likely put much thought into how to promote heart healthy training in your gym. Are there certain types of exercises that are better than others for promoting heart health?
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6 Steps to Creating a Heart Rate Training Program for your Studio

As heart rate training continues to proliferate, many studio owners struggle with exactly how to introduce the concept into their environment. While the ideas of tracking, displaying, and personalizing are valid and desirable, it can be challenging to effectively move from concept to program. Here are several ideas worth of consideration.
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Monitors for Motivation: Exploring the Psychology behind Heart Rate Monitors

Every gym owner has seen it - the gym member who starts out excited and motivated, then slowly becomes bored and uninspired as the weeks pass. Once their motivation hits a low, it is not long before you have lost another member.
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5 Reasons Why Heart Rate Training Is The Biggest Trend in Fitness

Heart rate training continues to be at or near the top in every fitness prognosticators crystal ball. It’s the training trend that never seems to quit. In fact, it never seems to slow down! The obvious question is, “Why?” Here are five good reasons.
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