Measuring heart rate in fitness, performance and therapeutic environments is a very powerful and critical tool for understanding training and recovery loads to safely and efficiently achieve health & fitness goals.
As Baby Boomers continue to age into retirement at unprecedented rates, fitness center may find older adults comprising a larger percentage of their memberships. Which begs the question: How can gym owners ensure that they're offering classes which will appeal to this group while helping them meet their goals? Read on for four tips aimed at supporting senior fitness.
As a fitness professional, you know the importance of maintaining good heart health. You likely offer educational classes to your gym members on the benefits of heart-healthy eating and exercise. But are you providing your gym members with the equipment and instruction in the types of workouts they should be doing to achieve great heart health? Are you teaching them specifically how to go about heart rate training?
With no sign that the relentless heart rate training trend will let up any time soon, the issue of differentiation is a logical next step for studio marketing consideration. This should take two distinct tacts: (i) Heart rate training – or not; and (ii) Positioning heart rate training as something unique from your competitors.
You have a sincere interest in the health and well-being of your fitness club members. To the end of seeing your members succeed with their fitness goals and achieve better health in the process, you likely put much thought into how to promote heart healthy training in your gym. Are there certain types of exercises that are better than others for promoting heart health?
As heart rate training continues to proliferate, many studio owners struggle with exactly how to introduce the concept into their environment. While the ideas of tracking, displaying, and personalizing are valid and desirable, it can be challenging to effectively move from concept to program. Here are several ideas worth of consideration.
Every gym owner has seen it - the gym member who starts out excited and motivated, then slowly becomes bored and uninspired as the weeks pass. Once their motivation hits a low, it is not long before you have lost another member.