The 411 on Vibration Training

Fitness fads come and go, but not all of them are everything they’re cracked up to be. One fitness industry trend that’s picked up in popularity in recent years is whole-body vibration training (WBVT). Read More

fitness business October 31, 2018

Everything You've Always Wanted to Know About ClassPass

“Disruption” is one of the biggest buzzwords of our times, and the fitness business is far from exempt.

fitness marketing October 24, 2018

Creating Customer Personas for Your Fitness Business

Customer personas. Here’s a closer look at why this savvy marketing strategy is a standout among gym marketing ideas.

fitness business October 18, 2018

Wellness Coaching: What Is It and Why It Matters

Wondering what wellness coaching is and whether your fitness business should be stepping up its wellness coaching game? Here’s a closer look at the trend.

fitness business October 12, 2018

The 411 on Cold Water Immersion

Long a popular recovery tool for elite athletes, cold water immersion (CWI) is now one of the most buzzed about trends in the fitness industry. Wondering what it is and whether it’s right for your fitness business?

fitness classes October 10, 2018

Fitness Club Design: How to Appeal to Clients Today and Tomorrow

Wondering where to begin when it comes to designing your health club to optimize outcomes in terms of both form and function? Here’s a closer look at five aspects to keep in mind.

fitness business September 23, 2018

Is Recovery Programming the Next Big Thing in Fitness?

From recovery-focused classes to designated recovery rooms, more fitness businesses are amping up their recovery-related programming.

fitness business September 14, 2018

Are Your Members Using Your Mobile App?

Here’s a closer look at why mobile apps matter for fitness businesses, along with how to harness the full potential of your app through meaningful member use.