Here's today's reality check. When people walk into your gym for the first time, they do not want to be sold something. They want to buy something. If those statements sound contradictory, look at them again. It's all about perspective.
When you are in the fitness center business, you spend a lot of time trying to figure out how to attract new members and how to keep the ones you have. If you do much research in the area of health club business marketing, you will likely see a lot of references to automating your marketing and to personalizing your content.