Wearables Win Again: Five Top Fitness Trends We'll See in 2020

Wondering how your fitness business can position itself for success in the new year? Start by understanding where the industry is headed, including top trends for 2020. Read More
fitness marketing October 24, 2018

Creating Customer Personas for Your Fitness Business

Customer personas. Here’s a closer look at why this savvy marketing strategy is a standout among gym marketing ideas.
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fitness gym marketing health club marketing May 2, 2017

Expert Interview Series: Mike Arce of Loud Rumor on Marketing For The Fitness Industry

We recently caught up with Mike Arce, the CEO and founder of Loud Rumor, one of the largest fitness marketing firms in the world, to discuss the latest in fitness club marketing trends.
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fitness gym marketing health club marketing October 18, 2016

Sealing the Deal: Gym Membership Marketing as a Team Sport

Here's today's reality check. When people walk into your gym for the first time, they do not want to be sold something. They want to buy something. If those statements sound contradictory, look at them again. It's all about perspective.
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fitness branding fitness business fitness marketing September 27, 2016

Build Your Health Club with Automation & Personalization

When you are in the fitness center business, you spend a lot of time trying to figure out how to attract new members and how to keep the ones you have. If you do much research in the area of health club business marketing, you will likely see a lot of references to automating your marketing and to personalizing your content.
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