Everything Fitness Business Owners Should Know About the Restorative Fitness Trend

Comprehensive fitness involves much more than physical intensity. The latest trend all fitness businesses should be prepared to embrace in 2020? Restorative fitness. Read More

fitness business March 6, 2020

Is Your Fitness Business Recession-Proof?

If a recession hits in the months or years ahead, will your business soar or sink? A proactive approach now can make all the difference later.

fitness business February 28, 2020

Everything Fitness Business Owners Should Know About Heart Rate-Based Training

Heart rate-based training has tremendous benefits for people looking to improve their fitness and overall health. Learn why heart rate-based training is so beneficial, along with how gyms can use heart rate-based training to support member recruitment and retention.

fitness business February 21, 2020

Beyond Weight Loss: What Your Members Really Want

Fitness business members want to lose weight, but they also want much more than that. Getting to the root of these wants can help you help them reach their goals.

fitness business February 14, 2020

Fitness Business Reviews: Why They Matter and How to Get Them

The vast majority of consumers use online reviews to decide which businesses to support. Are you using this to your advantage?

fitness business February 5, 2020

Selecting Fitness Business Equipment: What Are Other Owners Doing?

No one understands the responsibilities of a fitness business owner like other fitness business owners. When it comes to selecting fitness equipment, these time-tested strategies can help.

fitness business January 24, 2020

How the Personal Training Industry is Changing

As demand for personal training continues to rise, it begs the question: What are clients looking for and how can today's fitness businesses be prepared to meet these evolving demands?

fitness business January 10, 2020

Is Your Fitness Business Website Optimized to Sell?

Having a website is one thing. Having an effective website that's designed to sell is another. These five questions can help fitness business owners assess whether their websites are working as hard as they should are to support member retention and recruitment.

fitness business January 3, 2020

Six Key Soft Skills for Personal Trainers

If your personal trainers don't have these six soft skills, they may be falling short of your expectations.

fitness business December 27, 2019

Do Your Personal Trainers Have These Seven Key Hard Skills?

Personal training isn't just about teaching people how to exercise. These other skills support personal trainer success boosting member engagement and retention in the process.

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