Creating a Boutique Experience in Your Fitness Center

If you are a traditional fitness center business owner, you may be noticing a pinch in your profits as boutique studios crop up in your area.
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Could DNA-Based Diets Become a New Revenue Source for Your Fitness Business?

Fitness center business owners are always on the lookout for new revenue streams. From offering massage therapy to putting in a juice bar for club members, there are many options for increasing your fitness center revenues.
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Sealing the Deal: Gym Membership Marketing as a Team Sport

Here's today's reality check. When people walk into your gym for the first time, they do not want to be sold something. They want to buy something. If those statements sound contradictory, look at them again. It's all about perspective.
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Time to Review Your Fitness Center Liability Protection

As a fitness business owner, you have a great desire to see your members enjoy your facility to the full and you likely do everything you can to ensure their safety and prevent accidents in the gym. But even in the best of circumstances, accidents, and injuries are always possible.
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