Expert Interview Series: Mike Arce of Loud Rumor on Marketing For The Fitness Industry

We recently caught up with Mike Arce, the CEO and founder of Loud Rumor, one of the largest fitness marketing firms in the world, to discuss the latest in fitness club marketing trends.
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Using Social Media to Bolster Gym Marketing

Social media can help you identify the people who love your business (advocates/promoters) and those who do not (detractors).
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Sealing the Deal: Gym Membership Marketing as a Team Sport

Here's today's reality check. When people walk into your gym for the first time, they do not want to be sold something. They want to buy something. If those statements sound contradictory, look at them again. It's all about perspective.
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Leverage the Pokémon Go Craze to Build Your Fitness Business

Unless you have been hiding under a rock lately, you have likely heard about, or even played, Pokémon Go. Come to think of it, even if you have been hiding under a rock, you may have noticed a lot more foot traffic around your rock than usual, with Pokémon Go players getting out and about in record numbers to play the popular game.
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Transform Your Fitness Business with Transformation Programs

In the realm of health club marketing, there are very few things you can do to generate more excitement for your gym than offering transformation programs. Why is that the case?
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