January is a golden time in the fitness center business. Right now, your membership rolls are probably pretty plush, and new members have brought an air of excitement to your gym.
Unless you have been hiding under a rock lately, you have likely heard about, or even played, Pokémon Go. Come to think of it, even if you have been hiding under a rock, you may have noticed a lot more foot traffic around your rock than usual, with Pokémon Go players getting out and about in record numbers to play the popular game.
In the realm of health club marketing, there are very few things you can do to generate more excitement for your gym than offering transformation programs. Why is that the case?
Today, it is time to take a deeper dive into some exciting options for group fitness that just might be the ticket for enlivening your members and keeping everyone on track with their fitness goals permanently.
