The 411 on Cold Water Immersion

Long a popular recovery tool for elite athletes, cold water immersion (CWI) is now one of the most buzzed about trends in the fitness industry. Wondering what it is and whether it’s right for your fitness business?
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Fitness Club Design: How to Appeal to Clients Today and Tomorrow

Wondering where to begin when it comes to designing your health club to optimize outcomes in terms of both form and function? Here’s a closer look at five aspects to keep in mind.
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Is Recovery Programming the Next Big Thing in Fitness?

From recovery-focused classes to designated recovery rooms, more fitness businesses are amping up their recovery-related programming.
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Are Your Members Using Your Mobile App?

Here’s a closer look at why mobile apps matter for fitness businesses, along with how to harness the full potential of your app through meaningful member use.
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The 24 Hour Key Card: Is It Right for Your Fitness Business?

Here’s a closer look at everything forward-thinking fitness business owners need to know about around-the-clock key card clubs.
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Customer Service: Why It's Everyone's Business

Here’s a closer look at why customer service matters so much, and why everyone on your fitness business team should make it their priority.
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What Are Net Promoters and Why Your Gym Needs Them

When fitness business owners think about needs, they often think about member recruitment and retention numbers.
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Are You Overlooking the Value of These Fitness Members?

Here’s a closer look at why they matter so much, along with other key takeaways for fitness businesses looking to boost member loyalty.
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Three Ways Your Fitness Business Can Boost Memberships With Technology

Fitness Industry Technology Council (FIT-C) President Bryan O’Rourke pondered the future of the fitness business in a 2016 issue of Athletic Business magazine.
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