Is Your Health Club Offering this Popular Programming?

More and more fitness businesses are introducing structured basketball leagues. Here's what all fitness businesses need to know about implementing this potentially lucrative type of programming.
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What Are the Biggest Factors Changing the Fitness Industry?

Forbes recently identified several reasons why the fitness industry is booming. This piece takes a closer look at that list, which includes wearables.
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Tips for Addressing Awkward Situations with Members

Awkward situations inevitably arise in the fitness industry. How you handle these situation can be an important member retention strategy.
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Why Your Fitness Business Needs an Internal Social Media Policy

Social media can be a tool or a weapon in the hands of your employees. Here's what you need to know about how social media policies can help your fitness business use this tool to its advantage.
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Are You Using This Key Marketing Resource for Your Fitness Business?

Among the best marketing tools at your disposal are your current members. How can you encourage current members to market for your fitness business?
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Mental Health Matters to Your Members

Fitness businesses don't just support physical fitness; they also boost mental health and overall well-being. Learn more about why it matters, and what your gym or health club can do to better support your members.
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How Your Gym Can Help Tackle the Obesity Epidemic

As the country’s collective weight increases, so do the problems associated with an obese population. But there is good news, however: Health clubs are uniquely positioned to help reverse the trend.
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Member Appreciation: Are Your Members Feeling the Love?

Saying "thank you" is just the start when it comes to truly showing your gratitude to your fitness business members. Here's what all club owners and managers need to know about the art of member appreciation.
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Fitness Business Locker Rooms: A Key to the Member Experience

Luxurious locker rooms aren't just for high-end fitness boutiques. Learn how updating your locker room can be an invaluable member retention and recruitment strategy.
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