COVID and the Reinvention of the Fitness Industry

Will the fitness industry every return to "normal"? Just because experts say "no," doesn't mean there isn't a way forward for health clubs willing to adapt and evolve.
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Six Fitness Business Cleaning Tips

While cleanliness has always been a fitness business priority, it's now more critical than ever. Use these six tips to craft a comprehensive cleaning plan for your health club, gym, or other facility.
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Are You Maximizing Your Member Referrals?

Your members are your best salespeople, and you don't have to pay them a dime. Learn more about how your fitness business could be making more of member referrals.
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Four Challenges Faced By Fitness Businesses During a Crisis

Here is a close look at four unique challenges faced by fitness businesses during a crisis.
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Running a Fitness Center in the Midst of a Pandemic

Whether your gym has already reopened or a reopening is on the horizon, adopting best practices for the post-COVID world can help keep your members safe while also providing critical peace of mind in uncertain times.
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Excess Post Exercise Oxygen Consumption – EPOC

The afterburn effect, also known as excess post-exercise oxygen consumption (EPOC), is when you have an increased quantity of calories burned after exercise (up to 72 hours after exercise). Exercise, especially high intensity interval training (HIIT), increases your muscles' demand for oxygen (VO2), which oxidizes carbohydrates and fats, producing the energy needed for movement.
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What All Fitness Businesses Should Know About Hiring Their Sales Team

The right sales team can make or break your fitness business. The takeaway is that learning how to find, hire, attract and keep the best people is a top priority for fitness business owners and managers.
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Do Video Games Hold the Secret to Fitness Business Success?

Think fitness and video games are mutually exclusive? Think again. Experts say fitness business owners have plenty to learn from the gaming industry and its community members.
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A Must-Read for Middle-Market Fitness Businesses

While the fitness industry is going strong, middle-market clubs face unique challenges. Learn more about the situation and outlook for today's mid-tier fitness businesses.
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