What All Fitness Professionals Should Know About Overtraining Syndrome

Overtraining syndrome can lead to frustrating declines in performance at the gym and can cause injuries. Education and awareness are everything when it comes to keeping your fitness business members and employees safe from OTS.
Read More

The Key to Landing Celebrity Fitness Business Clients

Celebrity clients may seem like the ultimate "win" for trainers and fitness businesses alike. Here's a closer look at tips from celebrity trainers aimed at helping you land A-listers of your own.
Read More

Does Your Fitness Business Have a Mantra?

Think a mission statement is all your fitness business needs? Think again. A mantra can help you boost both your brand and your culture. Learn more about it here.
Read More

Follow These Tips to Expand Your Fitness Business Programming

If your fitness business doesn’t offer ancillary products and services, you may be missing out on a significant source of revenue. We’ve got the scoop on how to optimize your fitness business programming.
Read More

Are You Using These Tried and Tested Fitness Business Marketing Techniques?

Your marketing efforts can make or break your fitness business. Adopting proven techniques can help fitness industry leaders and owners come out ahead.
Read More

Four Tips for Embracing Wellness in your Fitness Business

The wellness industry is growing by leaps and bounds. This growth is accompanied by major opportunities for fitness businesses willing to widen their scope. Read on for fitness business tips for adding wellness services and programs to your offerings.
Read More

Does Your Gym Need a Smartphone Policy?

Smartphone usage at the gym can be everything from a minor nuisance to a major safety hazard. Setting policies regarding cellphone use can help ensure that all of your fitness business community members are on the same page regarding appropriate cellphone usage.
Read More

How to Create Buyer Personas for Your Fitness Business

To target the right audience, your fitness business marketing includes creating the right buyer personas. Learn how in this article.
Read More

Five Tips for Dealing with the Summer Slowdown

Is your fitness business suffering from a lull in attendance this summer? These five tips can help boost both member recruitment and retention during the challenging summer months.
Read More