A Must-Read for Middle-Market Fitness Businesses

While the fitness industry is going strong, middle-market clubs face unique challenges. Learn more about the situation and outlook for today's mid-tier fitness businesses.
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Keeping Up with the Latest Cardio and Strength Equipment Trends

Fitness business owners must keep up with the latest equipment trends for member recruitment and retention. But they must also balance this endeavor with their own bottom line.
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Five Things You Must Know Before Opening a Fitness Business

Thinking of opening up your own fitness business? The journey is an exhilarating one, but not without its share of potential pitfalls. The greater your awareness of these challenges, the better prepared you’ll be to overcome them.
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Is Rowing the Next Big Thing in the Fitness World?

Group rowing classes are one of the biggest trends happening in the fitness world right now. Here's what all fitness business owners need to know about this popular workout.
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A Must-Read for Fitness Businesses Looking to Motivate Their Members

Motivated members are engagement members, and engaged members are invaluable to member recruitment and retention. Learn more about what's motivating your fitness business members, along with tips for increasing motivation at your gym or health club.
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Is Your Fitness Business Maximizing Your Equipment Investment?

Buying the right equipment for your fitness business can make or break your bottom line. These three tips can help fitness business owners make the most advantageous purchasing decisions.
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Fitness Technology Trends: What's On Tap for 2020?

Technology is one of the biggest forces driving change in the rapidly evolving fitness landscape. This piece takes a closer look at five of the moment's most significant technology-driven fitness industry trends.
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Does Your Fitness Business Need A Customer Experience Audit?

The customer experience is everything in today's competitive fitness business landscape. A customer experience audit can help you determine if your fitness business delivers an optimal customer experience.
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Everything Fitness Business Owners Should Know About the Restorative Fitness Trend

Comprehensive fitness involves much more than physical intensity. The latest trend all fitness businesses should be prepared to embrace in 2020? Restorative fitness.
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