What is the job of a professional personal fitness trainer?

The professional personal fitness trainer/coach is a leader, which helps clients get from their current health/fitness status to the realistic desired state of fitness and health. Read More

fitness stress relief wellness January 8, 2021

How Does the Body Adapt to Exercise?

The process of adaptation due to stress is known as General Adaptation Syndrome (GAS).

fitness business December 31, 2020

How to Run an Inclusive Fitness Business Matters and Why It Matters

Inclusivity is imperative for today's fitness businesses -- not just because it's the right thing to do, but also because of its potential to support member recruitment and retention. Learn more about the importance of inclusivity, along with tips for becoming a more inclusive fitness business.

fitness tips December 11, 2020

Finally Some Good News for the Fitness Industry

While all industries have been impacted by COVID-19, the fitness industry has born the brunt of it. Now comes research from Norway saying that health clubs aren’t at heightened risk for spreading the virus as long as they adhere to health and safety protocols.

fitness business December 4, 2020

Women in Fitness Weigh in: Gaining an Edge in a Male-Dominated Industry

While many people think of the fitness industry as the domain of men, women are increasingly taking on leadership roles with great success.

November 20, 2020

Franchise Fitness Businesses Success Stories: What All Fitness Business Owners Can Learn from Them

The fitness industry landscape is intensely competitive. If you're looking for advice on how to navigate the challenges, there's no better place to look than at success stories like the leaders of F45, Pure Barre, and Orangetheory.

fitness business November 13, 2020

Joining IHRSA in Spreading a Valuable Message

As the US continues to managed the Covid-19 pandemic, many health clubs and other fitness businesses are trying to navigate the path forward. An important message from the IHRSA is aimed at supporting them in reopening and recovering.

fitness business November 6, 2020

Should Your Gym Have a Silver Sneakers Program?

Exercise has many proven physical, mental, and social benefits for older adults. Welcoming them into your gym through participation in this health and fitness program can be a win-win for seniors and fitness businesses alike.

fitness business October 30, 2020

World Wellness Weekend 2020: A Wrap-up

All fitness businesses share a common objective of helping people achieve wellness through fitness activities. September's World Wellness Weekend offers an ideal opportunity for health clubs and other fitness businesses to reach more people with their programs and services.