Is Your Fitness Business Recession-Proof?

If a recession hits in the months or years ahead, will your business soar or sink? A proactive approach now can make all the difference later.
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Everything Fitness Business Owners Should Know About Heart Rate-Based Training

Heart rate-based training has tremendous benefits for people looking to improve their fitness and overall health. Learn why heart rate-based training is so beneficial, along with how gyms can use heart rate-based training to support member recruitment and retention.
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Beyond Weight Loss: What Your Members Really Want

Fitness business members want to lose weight, but they also want much more than that. Getting to the root of these wants can help you help them reach their goals.
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Fitness Business Reviews: Why They Matter and How to Get Them

The vast majority of consumers use online reviews to decide which businesses to support. Are you using this to your advantage?
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Selecting Fitness Business Equipment:  What Are Other Owners Doing?

No one understands the responsibilities of a fitness business owner like other fitness business owners. When it comes to selecting fitness equipment, these time-tested strategies can help.
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How the Personal Training Industry is Changing

As demand for personal training continues to rise, it begs the question: What are clients looking for and how can today's fitness businesses be prepared to meet these evolving demands?
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Wearables Win Again: Five Top Fitness Trends We'll See in 2020

Wondering how your fitness business can position itself for success in the new year? Start by understanding where the industry is headed, including top trends for 2020.
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Is Your Fitness Business Website Optimized to Sell?

Having a website is one thing. Having an effective website that's designed to sell is another. These five questions can help fitness business owners assess whether their websites are working as hard as they should are to support member retention and recruitment.
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Six Key Soft Skills for Personal Trainers

If your personal trainers don't have these six soft skills, they may be falling short of your expectations.
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