How to Create Buyer Personas for Your Fitness Business
To target the right audience, your fitness business marketing includes creating the right buyer personas. Learn how in this article.
August 29, 2019
Five Tips for Dealing with the Summer Slowdown
Is your fitness business suffering from a lull in attendance this summer? These five tips can help boost both member recruitment and retention during the challenging summer months.
August 12, 2019
Social Responsibility: A New Mandate for Fitness Businesses
Corporate social responsibility is a major selling point with today’s consumers. If your fitness business isn’t embracing CSR, you may be missing out on major opportunities for member recruitment and retention.
July 31, 2019
Do Your Fitness Business Staff Members Have This Critical Soft Skill?
Fitness business employees with high EI can be an invaluable tool for member recruitment and retention. Go here to learn more about why EI matters and how to hire for it.
July 19, 2019
A Must-Read for Rural Fitness Business Owners
Marketing a small-town or rural fitness business requires a different approach than marketing in larger urban areas. Here's what works.
July 9, 2019
Should Your Gym Employ More Certified Fitness Professionals?
Employing certified fitness professionals was one of the ACSM's top fitness trends for 2019. Fitness businesses can come out ahead by prioritizing the hiring of certified professional trainers.
June 25, 2019
Fitness Business Success Stories: CEOs and Owners Weigh In
Who knows best about successfully running a fitness business? Successful fitness business leaders. This piece rounds up a collection of advice from gym owners and managers for gym owners.
June 14, 2019
Is Bone Strength the Next Big Thing in the Fitness Business?
Bone health has been described as a public health crises. Learn more about how fitness businesses can better support the wellbeing and quality of life of their members through bone health programming.
June 6, 2019
Five Must-Have Features for all Fitness Business Websites
Is your fitness business website doing everything it should to attract and retain members? Learn five components that can help you make the most of your website marketing initiatives.
May 20, 2019
Is Your Fitness Business Transparent Enough?
Transparency is one of the biggest buzzwords in business today, and the fitness industry is not exempt. Find out what it is, why it matters, and how to do it.
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