How to Create Buyer Personas for Your Fitness Business

To target the right audience, your fitness business marketing includes creating the right buyer personas. Learn how in this article.
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Five Tips for Dealing with the Summer Slowdown

Is your fitness business suffering from a lull in attendance this summer? These five tips can help boost both member recruitment and retention during the challenging summer months.
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Social Responsibility: A New Mandate for Fitness Businesses

Corporate social responsibility is a major selling point with today’s consumers. If your fitness business isn’t embracing CSR, you may be missing out on major opportunities for member recruitment and retention.
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Do Your Fitness Business Staff Members Have This Critical Soft Skill?

Fitness business employees with high EI can be an invaluable tool for member recruitment and retention. Go here to learn more about why EI matters and how to hire for it.
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A Must-Read for Rural Fitness Business Owners

Marketing a small-town or rural fitness business requires a different approach than marketing in larger urban areas. Here's what works.
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Should Your Gym Employ More Certified Fitness Professionals?

Employing certified fitness professionals was one of the ACSM's top fitness trends for 2019. Fitness businesses can come out ahead by prioritizing the hiring of certified professional trainers.
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Fitness Business Success Stories: CEOs and Owners Weigh In

Who knows best about successfully running a fitness business? Successful fitness business leaders. This piece rounds up a collection of advice from gym owners and managers for gym owners.
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Is Bone Strength the Next Big Thing in the Fitness Business?

Bone health has been described as a public health crises. Learn more about how fitness businesses can better support the wellbeing and quality of life of their members through bone health programming.
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Five Must-Have Features for all Fitness Business Websites

Is your fitness business website doing everything it should to attract and retain members? Learn five components that can help you make the most of your website marketing initiatives.
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