The New Face of Fitness in the Post-COVID World

Here is a closer look at some of the most significant changes to the fitness industry in response to COVID-19. Read More

fitness business October 2, 2020

Ace Debuts All-New Personal Trainer Study Program

Continuing education offers many benefits to personal trainers and the fitness businesses they represent. The latest certification program from ACE ensures that personal trainers are equipped with the latest, most cutting-edge knowledge and information to best help members reach their goals.

fitness business September 28, 2020

Fitness Equipment Borrowing: Exploring a New Revenue Stream

COVID-19 hit the fitness industry hard. As gyms look for new ways to generate revenue, fitness equipment rental programs have emerged as an innovative new solution.

fitness business September 18, 2020

Will Your Fitness Business Survive COVID-19?

Today's fitness businesses are struggling in response to the COVID-19 pandemic and subsequent closures and restrictions. With only 75 percent of gyms expected to survive the year, is your fitness business positioned to sink or swim?

fitness business September 15, 2020

The Complete Guide to Cleaning and Disinfecting Fitness Business Equipment

A clean gym isn't just a healthier environment for its members; it's also a more attractive one. Support member recruitment and retention with these best practices for cleaning and disinfecting gym equipment.

fitness business September 4, 2020

What Fitness Business Owners Should Know About Luxury Wellness

The fitness world is constantly changing. One of the biggest trends shaking up the landscape at the moment? Luxury wellness.

fitness business August 28, 2020

Helping Your Members Get Back on Track After Time Off

With Covid restrictions lifting, more people are headed back to the gym. But are your members positioned for success? These tips can help them safely and effectively resume their fitness routines.

fitness business August 21, 2020

Are Your Personal Training Sessions as Efficient as They Can Be?

Personal training can be a major moneymaker for today's fitness businesses, but only if they strike the right chord with clients. These four tips can help personal trainers make the most out of sessions toward better client satisfaction and member retention.

fitness business July 31, 2020

Beyond Programming: The Member Experience Imperative

Introducing new products and services is important, but how do you know they'll be successful? Keeping the member experience at the forefront is critical to boosting engagement, loyalty and your bottom line.

fitness business July 24, 2020

COVID and the Reinvention of the Fitness Industry

Will the fitness industry every return to "normal"? Just because experts say "no," doesn't mean there isn't a way forward for health clubs willing to adapt and evolve.

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