Thinking of opening up your own fitness business? The journey is an exhilarating one, but not without its share of potential pitfalls. The greater your awareness of these challenges, the better prepared you’ll be to overcome them.
Motivated members are engagement members, and engaged members are invaluable to member recruitment and retention. Learn more about what's motivating your fitness business members, along with tips for increasing motivation at your gym or health club.
Technology is one of the biggest forces driving change in the rapidly evolving fitness landscape. This piece takes a closer look at five of the moment's most significant technology-driven fitness industry trends.
The customer experience is everything in today's competitive fitness business landscape. A customer experience audit can help you determine if your fitness business delivers an optimal customer experience.
Heart rate-based training has tremendous benefits for people looking to improve their fitness and overall health. Learn why heart rate-based training is so beneficial, along with how gyms can use heart rate-based training to support member recruitment and retention.