Are you looking for a source of increased revenue for your fitness business? Look no further. The age of senior fitness has arrived. As baby boomers enter their retirement years, they represent a huge marketing opportunity for personal trainers and gym owners all over the country.
One of the more challenging areas of gym ownership is retaining the members you already have. While you may have a few serious, hard-core fitness fans, for the most part, your members may suffer from occasional lack of motivation to get fit.