Aaron Eisberg

Is Your Fitness Business Using these Revenue Streams?

Read on for a roundup of eight ways to amplify your income and grow your fitness business.
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The Instagram Imperative: Why and How Your Fitness Business Should Be Using Instagram

Read on for a closer look at all things Instagram, including tips for helping your fitness business harness its full potential.
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The 411 on Vibration Training

Fitness fads come and go, but not all of them are everything they’re cracked up to be. One fitness industry trend that’s picked up in popularity in recent years is whole-body vibration training (WBVT).
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Everything You've Always Wanted to Know About ClassPass

“Disruption” is one of the biggest buzzwords of our times, and the fitness business is far from exempt.
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Creating Customer Personas for Your Fitness Business

Customer personas. Here’s a closer look at why this savvy marketing strategy is a standout among gym marketing ideas.
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Wellness Coaching: What Is It and Why It Matters

Wondering what wellness coaching is and whether your fitness business should be stepping up its wellness coaching game? Here’s a closer look at the trend.
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The 411 on Cold Water Immersion

Long a popular recovery tool for elite athletes, cold water immersion (CWI) is now one of the most buzzed about trends in the fitness industry. Wondering what it is and whether it’s right for your fitness business?
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Fitness Club Design: How to Appeal to Clients Today and Tomorrow

Wondering where to begin when it comes to designing your health club to optimize outcomes in terms of both form and function? Here’s a closer look at five aspects to keep in mind.
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Is Recovery Programming the Next Big Thing in Fitness?

From recovery-focused classes to designated recovery rooms, more fitness businesses are amping up their recovery-related programming.
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