New Member Onboarding: Is Your Fitness Business Doing It Right?

Member onboarding is about much more than a basic orientation. In fact, a well-orchestrated member onboarding plan can be an invaluable member retention strategy. Read More

Aaron Eisberg

fitness business November 25, 2019

Making the Most of Client Consults and Assessments

Client consultations are an invaluable tool for fitness business professionals. These tips can help your fitness business team leverage initial client consultations and assessments into optimal results for your members.

fitness business November 15, 2019

What Are the Most Popular Forms of Group Exercise in 2019?

Group exercise classes can be major member recruitment and retention tools, but which types of classes are gym-goers most interested in? Here's a closer look at the latest results of a survey investigating 2019's most popular forms of group exercise.

fitness business November 8, 2019

What All Fitness Professionals Should Know About Overtraining Syndrome

Overtraining syndrome can lead to frustrating declines in performance at the gym and can cause injuries. Education and awareness are everything when it comes to keeping your fitness business members and employees safe from OTS.

fitness business November 2, 2019

The Key to Landing Celebrity Fitness Business Clients

Celebrity clients may seem like the ultimate "win" for trainers and fitness businesses alike. Here's a closer look at tips from celebrity trainers aimed at helping you land A-listers of your own.

fitness business October 22, 2019

Does Your Fitness Business Have a Mantra?

Think a mission statement is all your fitness business needs? Think again. A mantra can help you boost both your brand and your culture. Learn more about it here.

fitness business October 16, 2019

Follow These Tips to Expand Your Fitness Business Programming

If your fitness business doesn’t offer ancillary products and services, you may be missing out on a significant source of revenue. We’ve got the scoop on how to optimize your fitness business programming.

fitness business October 4, 2019

Are You Using These Tried and Tested Fitness Business Marketing Techniques?

Your marketing efforts can make or break your fitness business. Adopting proven techniques can help fitness industry leaders and owners come out ahead.

fitness business September 30, 2019

Four Tips for Embracing Wellness in your Fitness Business

The wellness industry is growing by leaps and bounds. This growth is accompanied by major opportunities for fitness businesses willing to widen their scope. Read on for fitness business tips for adding wellness services and programs to your offerings.

fitness business September 18, 2019

Does Your Gym Need a Smartphone Policy?

Smartphone usage at the gym can be everything from a minor nuisance to a major safety hazard. Setting policies regarding cellphone use can help ensure that all of your fitness business community members are on the same page regarding appropriate cellphone usage.