Aaron Eisberg

Is Bone Strength the Next Big Thing in the Fitness Business?

Bone health has been described as a public health crises. Learn more about how fitness businesses can better support the wellbeing and quality of life of their members through bone health programming.
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Five Must-Have Features for all Fitness Business Websites

Is your fitness business website doing everything it should to attract and retain members? Learn five components that can help you make the most of your website marketing initiatives.
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Is Your Fitness Business Transparent Enough?

Transparency is one of the biggest buzzwords in business today, and the fitness industry is not exempt. Find out what it is, why it matters, and how to do it.
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Is Your Health Club Offering this Popular Programming?

More and more fitness businesses are introducing structured basketball leagues. Here's what all fitness businesses need to know about implementing this potentially lucrative type of programming.
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What Are the Biggest Factors Changing the Fitness Industry?

Forbes recently identified several reasons why the fitness industry is booming. This piece takes a closer look at that list, which includes wearables.
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Tips for Addressing Awkward Situations with Members

Awkward situations inevitably arise in the fitness industry. How you handle these situation can be an important member retention strategy.
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Why Your Fitness Business Needs an Internal Social Media Policy

Social media can be a tool or a weapon in the hands of your employees. Here's what you need to know about how social media policies can help your fitness business use this tool to its advantage.
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Are You Using This Key Marketing Resource for Your Fitness Business?

Among the best marketing tools at your disposal are your current members. How can you encourage current members to market for your fitness business?
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Mental Health Matters to Your Members

Fitness businesses don't just support physical fitness; they also boost mental health and overall well-being. Learn more about why it matters, and what your gym or health club can do to better support your members.
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