Aaron Eisberg

Does Your Fitness Business Need A Customer Experience Audit?

The customer experience is everything in today's competitive fitness business landscape. A customer experience audit can help you determine if your fitness business delivers an optimal customer experience.
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Everything Fitness Business Owners Should Know About the Restorative Fitness Trend

Comprehensive fitness involves much more than physical intensity. The latest trend all fitness businesses should be prepared to embrace in 2020? Restorative fitness.
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The Fitness School: Combating Childhood Obesity

As we get older, the choices that we make regarding our health seem to make more of an immediate impact.
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Is Your Fitness Business Recession-Proof?

If a recession hits in the months or years ahead, will your business soar or sink? A proactive approach now can make all the difference later.
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Everything Fitness Business Owners Should Know About Heart Rate-Based Training

Heart rate-based training has tremendous benefits for people looking to improve their fitness and overall health. Learn why heart rate-based training is so beneficial, along with how gyms can use heart rate-based training to support member recruitment and retention.
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Beyond Weight Loss: What Your Members Really Want

Fitness business members want to lose weight, but they also want much more than that. Getting to the root of these wants can help you help them reach their goals.
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Fitness Business Reviews: Why They Matter and How to Get Them

The vast majority of consumers use online reviews to decide which businesses to support. Are you using this to your advantage?
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Selecting Fitness Business Equipment:  What Are Other Owners Doing?

No one understands the responsibilities of a fitness business owner like other fitness business owners. When it comes to selecting fitness equipment, these time-tested strategies can help.
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How the Personal Training Industry is Changing

As demand for personal training continues to rise, it begs the question: What are clients looking for and how can today's fitness businesses be prepared to meet these evolving demands?
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