Aaron Eisberg

Are You Using These Tried and Tested Fitness Business Marketing Techniques?

Your marketing efforts can make or break your fitness business. Adopting proven techniques can help fitness industry leaders and owners come out ahead.
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Four Tips for Embracing Wellness in your Fitness Business

The wellness industry is growing by leaps and bounds. This growth is accompanied by major opportunities for fitness businesses willing to widen their scope. Read on for fitness business tips for adding wellness services and programs to your offerings.
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Does Your Gym Need a Smartphone Policy?

Smartphone usage at the gym can be everything from a minor nuisance to a major safety hazard. Setting policies regarding cellphone use can help ensure that all of your fitness business community members are on the same page regarding appropriate cellphone usage.
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How to Create Buyer Personas for Your Fitness Business

To target the right audience, your fitness business marketing includes creating the right buyer personas. Learn how in this article.
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Five Tips for Dealing with the Summer Slowdown

Is your fitness business suffering from a lull in attendance this summer? These five tips can help boost both member recruitment and retention during the challenging summer months.
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Social Responsibility: A New Mandate for Fitness Businesses

Corporate social responsibility is a major selling point with today’s consumers. If your fitness business isn’t embracing CSR, you may be missing out on major opportunities for member recruitment and retention.
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Do Your Fitness Business Staff Members Have This Critical Soft Skill?

Fitness business employees with high EI can be an invaluable tool for member recruitment and retention. Go here to learn more about why EI matters and how to hire for it.
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A Must-Read for Rural Fitness Business Owners

Marketing a small-town or rural fitness business requires a different approach than marketing in larger urban areas. Here's what works.
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Should Your Gym Employ More Certified Fitness Professionals?

Employing certified fitness professionals was one of the ACSM's top fitness trends for 2019. Fitness businesses can come out ahead by prioritizing the hiring of certified professional trainers.
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