How the Personal Training Industry is Changing

As demand for personal training continues to rise, it begs the question: What are clients looking for and how can today's fitness businesses be prepared to meet these evolving demands? Read More
fitness marketing January 17, 2020

Wearables Win Again: Five Top Fitness Trends We'll See in 2020

Wondering how your fitness business can position itself for success in the new year? Start by understanding where the industry is headed, including top trends for 2020.
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fitness business January 10, 2020

Is Your Fitness Business Website Optimized to Sell?

Having a website is one thing. Having an effective website that's designed to sell is another. These five questions can help fitness business owners assess whether their websites are working as hard as they should are to support member retention and recruitment.
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fitness business January 3, 2020

Six Key Soft Skills for Personal Trainers

If your personal trainers don't have these six soft skills, they may be falling short of your expectations.
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fitness business December 27, 2019

Do Your Personal Trainers Have These Seven Key Hard Skills?

Personal training isn't just about teaching people how to exercise. These other skills support personal trainer success boosting member engagement and retention in the process.
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fitness business December 20, 2019

Why Do and Don't People Exercise? What All Fitness Businesses Need to Know

What's getting members into your gym and what's keeping them out? A MINDBODY report offers key insights for fitness business leaders.
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fitness business December 13, 2019

Is Your Fitness Business Safe from a Data Breach?

Data breaches happen every day. Following best practices for protecting your fitness business can minimize your risk of being the next victim.
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fitness business December 2, 2019

New Member Onboarding: Is Your Fitness Business Doing It Right?

Member onboarding is about much more than a basic orientation. In fact, a well-orchestrated member onboarding plan can be an invaluable member retention strategy.
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fitness business November 25, 2019

Making the Most of Client Consults and Assessments

Client consultations are an invaluable tool for fitness business professionals. These tips can help your fitness business team leverage initial client consultations and assessments into optimal results for your members.
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fitness business November 15, 2019

What Are the Most Popular Forms of Group Exercise in 2019?

Group exercise classes can be major member recruitment and retention tools, but which types of classes are gym-goers most interested in? Here's a closer look at the latest results of a survey investigating 2019's most popular forms of group exercise.
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