5 Guides to Achieving Differentiation Through Heart Rate Training

With no sign that the relentless heart rate training trend will let up any time soon, the issue of differentiation is a logical next step for studio marketing consideration. This should take two distinct tacts: (i) Heart rate training – or not; and (ii) Positioning heart rate training as something unique from your competitors. Read More

club safety December 6, 2016

How Safe is Your Gym?

A recent wrongful death lawsuit filed in San Diego Superior Court highlights the importance of taking adequate steps to train and equip your fitness center employees for emergency situations.

heart rate tracking December 2, 2016

Is Your Gym Located in the Fat Zone?

American waistlines have experienced some dramatic changes in the last 30 years. According to a recent report from the Trust for America's Health and the Robert Wood Johnston Foundation, back in 1985, no state in America had an adult obesity rate of more than 15 percent. Today, every state has an obesity rate of 20 percent or more. That change is significant, to say the least.

fitness center marketing November 28, 2016

Could DNA-Based Diets Become a New Revenue Source for Your Fitness Business?

Fitness center business owners are always on the lookout for new revenue streams. From offering massage therapy to putting in a juice bar for club members, there are many options for increasing your fitness center revenues.

fitness mobile app fitness business November 21, 2016

Expert Interview Series: Adrian Thompson of imageHOLDERS on Using Mobile Devices in Fitness Centers

Adrian Thompson is the CEO of imageHOLDERS, where he oversees the design, manufacture and deployment of tablet kiosk solutions worldwide. We recently asked Adrian about how mobile devices are being used across businesses in all sectors including fitness centers. Here's what he had to say.

heart rate training November 8, 2016

How and Why to Promote Heart Healthy Training in Your Gym

You have a sincere interest in the health and well-being of your fitness club members. To the end of seeing your members succeed with their fitness goals and achieve better health in the process, you likely put much thought into how to promote heart healthy training in your gym. Are there certain types of exercises that are better than others for promoting heart health?

gym marketing November 3, 2016

Using Social Media to Bolster Gym Marketing

Social media can help you identify the people who love your business (advocates/promoters) and those who do not (detractors).

heart rate monitoring heart rate training heart rate tracking November 1, 2016

6 Steps to Creating a Heart Rate Training Program for your Studio

As heart rate training continues to proliferate, many studio owners struggle with exactly how to introduce the concept into their environment. While the ideas of tracking, displaying, and personalizing are valid and desirable, it can be challenging to effectively move from concept to program. Here are several ideas worth of consideration.

heart rate monitoring fitness business fitness wearables October 25, 2016

6 Ways for Club Owners to Profit from Wearable Technology

Are you looking for ways to increase your fitness club profit, stabilize your fitness business, and help your club members to get more out of their workouts on a consistent basis? If so, fitness wearables may well be the answer you seek.

prenatal fitness postnatal fitness October 20, 2016

Expert Interview Series: Kathleen Donahoe of Oh Baby! Fitness

Kathleen Donahoe is the co-owner of Oh Baby! Fitness and the nation's leading educator on pre and postnatal fitness. We recently asked Kathleen about the benefits of exercise during and after pregnancy and got her advice for safe and effective ways for expectant moms to get fit.

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