Sealing the Deal: Gym Membership Marketing as a Team Sport

Here's today's reality check. When people walk into your gym for the first time, they do not want to be sold something. They want to buy something. If those statements sound contradictory, look at them again. It's all about perspective. Read More

heart rate monitoring heart rate training heart rate tracking October 11, 2016

Monitors for Motivation: Exploring the Psychology behind Heart Rate Monitors

Every gym owner has seen it - the gym member who starts out excited and motivated, then slowly becomes bored and uninspired as the weeks pass. Once their motivation hits a low, it is not long before you have lost another member.

fitness fitness travel October 7, 2016

Expert Interview Series: Samantha Lippiatt of Health and Fitness Travel About Health and Fitness Vacationing

Samantha Lippiatt is the Co-Founder and Managing Director of Health and Fitness Travel, Australia's first specialty wellness travel company committed to providing healthy holidays that not only enhance but change lives. We had a chance to chat with Samantha and learn more about these health and wellness vacations.

fitness branding fitness business fitness marketing September 27, 2016

Build Your Health Club with Automation & Personalization

When you are in the fitness center business, you spend a lot of time trying to figure out how to attract new members and how to keep the ones you have. If you do much research in the area of health club business marketing, you will likely see a lot of references to automating your marketing and to personalizing your content.

heart rate monitoring heart rate training September 26, 2016

5 Reasons Why Heart Rate Training Is The Biggest Trend in Fitness

Heart rate training continues to be at or near the top in every fitness prognosticators crystal ball. It’s the training trend that never seems to quit. In fact, it never seems to slow down! The obvious question is, “Why?” Here are five good reasons.

fitness business fitness center marketing fitness center liability September 20, 2016

Time to Review Your Fitness Center Liability Protection

As a fitness business owner, you have a great desire to see your members enjoy your facility to the full and you likely do everything you can to ensure their safety and prevent accidents in the gym. But even in the best of circumstances, accidents, and injuries are always possible.

fitness tips fitness fitness business September 13, 2016

6 Fundamental Keys to Fitness Center Success

Fitness business success does not come by accident. It requires detailed planning, careful execution, and consistent hard work. In this regard, running a successful fitness business is much like training your own body and maintaining physical fitness over time.

gym ownership fitness business senior citizen health September 6, 2016

6 Reasons Your Gym Should Offer Personal Training for Seniors

Are you looking for a source of increased revenue for your fitness business? Look no further. The age of senior fitness has arrived. As baby boomers enter their retirement years, they represent a huge marketing opportunity for personal trainers and gym owners all over the country.

August 29, 2016

Why Should They Join YOUR Gym?

With all the gyms available, competition for memberships can be fierce. So, the question is, why should a prospective gym member join your gym instead of another one down the street? What are you offering that tops the offerings of your competitors?

fitness center business plan fitness business August 22, 2016

Reasons Fitness Centers Fail - How to Avoid Them

Here's a sad reality. Businesses fail every day. In the fitness industry, estimates are that eight out of 10 gyms will close within the first five years. Here's another reality. It doesn't have to happen to your fitness business.

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