The NEW Accuro Mobile Health App is Here!

We are proud to announce that the newest version of the Accuro mobile health app is available now in iTunes! The new app is built for your club’s members to collect their training activity data and bio-data from multiple Accuro devices. Read More

heart rate monitoring senior living community heart rate training April 5, 2016

Thought Leader Series: Improve the Fitness Center, Improve the Senior Living Community

Everyone knows that fitness is important at any age, but for seniors an active lifestyle is crucial for maintaining health. Today's seniors are engaged now more than ever in their overall health and fitness levels. People in their sixties and seventies are no longer frail, helpless residents that sit on their couch watching Matlock all day.

fitness branding fitness entrepreneurship March 28, 2016

Are You in the Right Shape to Start a Successful Fitness Business?

You love being fit. Maybe you can bench press a Brahma bull and work out on a stair-climber like it's an escalator, but does that mean that you are in the right shape to run a successful fitness business?

gym membership gym retention fitness March 21, 2016

Does Your Fitness Center Have a Bored Room?

Yes, you are reading correctly. While your gym may have a board room, the last thing you want is for your gym to have a "bored" room. Take a look around. Are your members happy, excited, and engaged when they come to the gym? Or are they practically asleep as they trudge to the same old machines to do the same old routines?

gym retention member retention fitness March 16, 2016

Saving Members by Boosting Their Self Esteem

The challenge of retaining existing members is one of the perennial headaches for gym owners everywhere. Members sign up, stay for a short while, then drop off the radar as if the gym entrance is nothing more than a revolving door. Why does this keep happening?

member retention competitive cardio member health March 16, 2016

Competitive Cardio for Member Health, Enjoyment, and Retention

When new members first sign up for gym membership, their enthusiasm abounds. Motivated by any number of reasons for joining, they come to the gym often. This is a good thing, but it can also lead to something not so desirable.

club retention gym membership group exercise March 15, 2016

The App That's Apt to Retain Fitness Club Members

Keeping health club members engaged is a constant challenge for owners and managers. Maintaining a personal fitness routine takes commitment and discipline. Many people go to the gym faithfully at first and keep to a regular routine.

gym membership group exercise personal training March 15, 2016

How to Boost Member Retention with Group Exercise

Face it. You spend a lot of time trying to attract new members. You advertise, you offer special promotions, you give discounts, and you spend time at community events schmoozing with as many people as possible to get your gym noticed.

club retention gym membership gym retention March 1, 2016

Boosting the Metabolism of Your Fitness Business

Quick question for all gym owners: What do you do when your personal exercise routine is not revving up your metabolism anymore? You know the answer. You change things up to give your body that extra boost it needs to work at a peak level of efficiency.