Wanna Work Out? Or Would You Rather Have Fun?

One of the more challenging areas of gym ownership is retaining the members you already have. While you may have a few serious, hard-core fitness fans, for the most part, your members may suffer from occasional lack of motivation to get fit. Read More

club retention gym retention member retention June 14, 2016

Get Creative with Group Fitness Classes

Today, it is time to take a deeper dive into some exciting options for group fitness that just might be the ticket for enlivening your members and keeping everyone on track with their fitness goals permanently.

member retention fitness business June 6, 2016

Take the Routine Out of the Fitness Routine

Of all the challenges that fitness club owners have, the one that is often the most troublesome is the steady exodus of gym members over time. While January's membership stats may look pretty darn impressive, by July the membership list has often dwindled down to a pitifully small number.

fitness industry gym promotions May 31, 2016

4 Reasons Your Fitness Center Should Offer Massage Therapy

In the fitness industry, competition is fierce. According to Expansion Capital Group, 80 percent of gyms go out of business in their first five years, and 16 out of 17 go out of business within 8 years. What is the difference between a successful gym and a failed business? Often, it comes down to the added services your fitness center offers to members. One of these added services is massage therapy.

business finance fitness fitness business May 23, 2016

Why Are You in the Fitness Business?

It is time for a reality check. Why are you in the fitness business? Before you say "because I want to help people get fit", think again. After all, technically you could give away your expertise in physical fitness for free, if your motives are only to help people. The truth is you are in the fitness business to make money.

personal training expert series fitness May 18, 2016

Expert Interview Series: Eddie Lester of Fitness Mentors on the Best Tools to Improve Your Fitness

Eddie Lester is the CEO of Fitness Mentors and a fitness educator with a passion for helping others achieve success in their business, professional and personal endeavors. We recently talked to him about some of his favorite fitness tools.

fitness family fitness May 10, 2016

Make Your Gym Fit for the Whole Family

Family, the core unit of society, is under attack. Modern culture seems designed to pull families apart. With the frenetic pace of everyday life and the distractions afforded by modern technology, families have to fight to stay together and to stay fit.

group exercise group training outdoor fitness May 1, 2016

Take It Outside!

The birds are singing, the flowers are blooming, and the sunshine is lifting everybody's mood. Who wants to work out indoors when the weather is so enticing? The truth is that all that beautiful weather may cause some of your members to mosey on off into the sunset and forget about coming to the gym in favor of outdoor recreation.

heart rate monitoring heart rate training fitness April 24, 2016

How To Help Your Members Calculate Their Heart Rate Training Zone

In order to retain your gym members, it is important to provide them with the equipment and information they need to get the most from their workouts and stay motivated to achieve and maintain good physical fitness.

fitness app fitness health app April 18, 2016

The Increasingly Connected Club

According to a Pew Research Center report, 64 percent of American adults own a smartphone. Web-enabled phones have now eclipsed computers as the primary means of accessing the Internet. What does this mean for fitness clubs?

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