Increase Revenue & Retain Members with a Juice Bar

If you are looking for a new revenue stream for your fitness business, it may be time to hit the bar - the juice bar, that is. Read More

business finance fitness fitness business May 23, 2016

Why Are You in the Fitness Business?

It is time for a reality check. Why are you in the fitness business? Before you say "because I want to help people get fit", think again. After all, technically you could give away your expertise in physical fitness for free, if your motives are only to help people. The truth is you are in the fitness business to make money.

personal training expert series fitness May 18, 2016

Expert Interview Series: Eddie Lester of Fitness Mentors on the Best Tools to Improve Your Fitness

Eddie Lester is the CEO of Fitness Mentors and a fitness educator with a passion for helping others achieve success in their business, professional and personal endeavors. We recently talked to him about some of his favorite fitness tools.

fitness family fitness May 10, 2016

Make Your Gym Fit for the Whole Family

Family, the core unit of society, is under attack. Modern culture seems designed to pull families apart. With the frenetic pace of everyday life and the distractions afforded by modern technology, families have to fight to stay together and to stay fit.

heart rate monitoring heart rate training fitness April 24, 2016

How To Help Your Members Calculate Their Heart Rate Training Zone

In order to retain your gym members, it is important to provide them with the equipment and information they need to get the most from their workouts and stay motivated to achieve and maintain good physical fitness.

fitness app fitness health app April 18, 2016

The Increasingly Connected Club

According to a Pew Research Center report, 64 percent of American adults own a smartphone. Web-enabled phones have now eclipsed computers as the primary means of accessing the Internet. What does this mean for fitness clubs?

fitness branding fitness entrepreneurship March 28, 2016

Are You in the Right Shape to Start a Successful Fitness Business?

You love being fit. Maybe you can bench press a Brahma bull and work out on a stair-climber like it's an escalator, but does that mean that you are in the right shape to run a successful fitness business?

gym membership gym retention fitness March 21, 2016

Does Your Fitness Center Have a Bored Room?

Yes, you are reading correctly. While your gym may have a board room, the last thing you want is for your gym to have a "bored" room. Take a look around. Are your members happy, excited, and engaged when they come to the gym? Or are they practically asleep as they trudge to the same old machines to do the same old routines?

gym retention member retention fitness March 16, 2016

Saving Members by Boosting Their Self Esteem

The challenge of retaining existing members is one of the perennial headaches for gym owners everywhere. Members sign up, stay for a short while, then drop off the radar as if the gym entrance is nothing more than a revolving door. Why does this keep happening?

club retention gym membership group exercise March 15, 2016

The App That's Apt to Retain Fitness Club Members

Keeping health club members engaged is a constant challenge for owners and managers. Maintaining a personal fitness routine takes commitment and discipline. Many people go to the gym faithfully at first and keep to a regular routine.