Fitness Doesn't Have To Be a Four-Letter Word

One of the reasons some people don't join fitness clubs is that fitness sounds like a four-letter word to them. That word is W-O-R-K. But, you might get them interested if you focus at least some of your marketing on fun and relaxation. Read More

fitness center business, March 21, 2017

Can Your Fitness Center Layout & Design Affect Your Business?

The truth is that the design of your fitness center can make or break the member experience...not to mention your fitness center business bottom line.

fitness industry March 17, 2017

Expert Interview Series: Daniel Poggi of Climb Base5 About Indoor Climbing, One of the Fitness Industry Trends That's Attracting "Upwardly-Mobile" Athletes

We had a chance to speak with Daniel about indoor climbing and learn how gyms and fitness centers can successfully integrate this activity into their facility.

nutrition wellness March 10, 2017

Should You Add a Nutritionist to Your Fitness Center Staff?

True wellness isn’t achieved through trends and fads. Rather, it’s a multi-factored and complex process with many moving parts.

fitness March 7, 2017

Eating Right & Exercising Right - The Heart & Soul of the Fitness Business

Here are five ideas for fitness businesses looking to help their clients reach their health and wellness goals.

heart rate training senior health senior citizen health March 3, 2017

Tips for Improving Senior-Specific Fitness Classes

As Baby Boomers continue to age into retirement at unprecedented rates, fitness center may find older adults comprising a larger percentage of their memberships. Which begs the question: How can gym owners ensure that they're offering classes which will appeal to this group while helping them meet their goals? Read on for four tips aimed at supporting senior fitness.