Between the intensely competitive fitness center market and the 21st century connected consumer, today’s fitness business owners have their work cut out for them when it comes to identifying and offering a unique selling proposition. Not only do Accuro fitness products give gyms a differentiating factor which allows them to stand out from the crowd, but they also back up what they promise by delivering real value for members -- making them a boon not just for member recruitment, but also for member retention. 

Here’s a closer look at four ways the Accuro Mobile Health App and its line of medical and wellness products benefit gyms and their members.

1. They empower members to track the past and real-time performance. 

Date like heart rate tracking and calories burned is useful after the fact, but when incorporated into a workout in real time, it offers invaluable information for members looking to take their fitness to the next level. Not only do Accuro products support this in the gym on exercise equipment and classes, but also during outdoor workouts. The takeaway? Members get truly actionable insights into where they are, where they’ve been, and where they’re going with their fitness objectives.

2. They acknowledge the importance of overall wellness.

Fitness isn’t just about working out. Rather, it’s a complex, multi-factored process.  For example, a growing body of evidence points to a connection between sleep and weight. According to the Harvard T.H. Chan School of Public Health,

“There are several possible ways that sleep deprivation could increase the chances of becoming obese. Sleep-deprived people may be too tired to exercise, decreasing the “calories burned” side of the weight change equation. Or people who don’t get enough sleep may take in more calories than those who do, simply because they are awake longer and have more opportunities to eat; lack of sleep also disrupts the balance of key hormones that control appetite, so sleep-deprived people may be hungrier than those who get enough rest each night.”  

In tracking members’ sleep, Accuro products enable them to identify any sleep issues which may be impeding their progress. Accuro’s wireless scale technology, meanwhile, helps users track and monitor their weight and body composition to remain informed, engaged and on track toward their fitness goals.  

But fitness isn’t just about weight loss. Accuro also offers members the ability to quickly and easily monitor their blood pressure toward overall improved health and wellness.

3. They keep members engaged and working toward their goals. 

The question often arises: Do fitness trackers work? While the jury is still out regarding whether they cause people to exercise more, experts do agree that fitness monitors facilitate accountability, accuracy, and motivation among users.  As Linda Arslanian, director of rehabilitation services at Harvard-affiliated Brigham and Women’s Hospital told the Harvard Health Letter, 

“When you can see what your activity levels are, and you know that someone is checking them, there’s accountability, and you’re motivated to work harder because you want to comply….When you can see all of those things, especially your progress, it motivates you to keep building on what you’ve accomplished.”  

In addition to keeping members engaged in their own fitness regimens, Accuro fitness products can also be used to cultivate a fun and productive social element within your gym. 

4. They offer new branding opportunities

Fitness centers are always looking for new ways to build their brands. While advertising, signage, and word of mouth are familiar branding strategies, Accuro’s customizable, privately labeled fitness trackers offer entirely new territory for making a positive impression with members and future members alike.  This goes a long way, according to The New York Times which asks (and answers) a relevant question: “When is a gym more than a gym? When it’s a brand.” 

The mobile movement is going strong and shows no signs of stopping. Gyms that move quickly to acknowledge the increasingly important role of mobile by making Accuro’s fitness tracking app and products part of their membership strategies stand to gain an invaluable inside edge.  To learn more about Accuro's innovative line of fitness products, download the catalog today.